Apply on Employer Site

Stand Together · 1 month ago

Director of Activations

Arlington, VA

Full-time

Onsite

Director/Executive

7+ years exp

Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of the country’s biggest problems. The Director of Activations will be responsible for leading strategic and execution-focused initiatives to mobilize audiences around key social causes through integrated activations.

GovernmentNon ProfitTrading Platform

Responsibilities

Grow and lead a scalable Activations capability that is capable of mobilizing audiences through platforms that span culture, music, media, sports, business, and the social sector

Build a scalable operating model: grow a high-performing team, integrate resources and capabilities across Stand Together, and develop an ecosystem of external partners and vendors

Define the strategic vision, systems, and measurement frameworks that enable repeatable success and continual learning

Integrate cross-functional teams—Marketing & Communications, Partnerships, and external collaborators—into matrixed initiatives working toward a shared goal

Lead the go-to-market strategy for flagship activation platforms that bring our vision and solutions to life in culture

Translate complex organizational priorities into clear, audience-driven campaigns that drive awareness, engagement, and action

Serve as a thought partner to senior leadership—helping connect activations to broader brand and social impact strategies

Continuously refine the Activations value proposition through feedback, experimentation, and performance learning loops

Lead the full lifecycle of national and local activations—from ideation and creative development to execution, analysis, and iteration

Integrate influencers, artists, athletes, businesses, and cause partners to extend reach and cultural relevance

Champion innovation—testing new formats, partnerships, and storytelling models that engage diverse audiences in meaningful ways

Build and sustain strong relationships with internal and external partners, agencies, thought leaders, influencers, and collaborators. Partners include world-class philanthropic, film and media, music, entertainment, education, and community organizations

Qualification

Brand marketingCampaign managementProject managementStakeholder engagementCross-functional collaborationCultural relevancePerformance analysisCreative problem-solving

Required

7+ years of experience in brand marketing, campaigns, or activation roles with a focus on strategy, execution, and measurable results

Demonstrated ability to manage complex, multi-stakeholder activations and deliver measurable outcomes on major initiatives

Experience working with high-profile partners, influencers, or cultural figures

Strong ability to translate principles into culturally relevant calls to action that inspire participation

Strong project management skills and attention to detail

Ability to work cross-functionally in a matrixed environment

Creative problem-solver with a bias for action and a passion for execution

Comfort navigating ambiguity and working in fast-paced, dynamic environments

Deep understanding of how bottom-up solutions and localized participation can catalyze lasting culture change

Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect