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Capitol Broadcasting Company · 2 weeks ago

Manager, Social Media & Digital Content

Triangle Area

Full-time

Onsite

Mid, Senior Level

Capitol Broadcasting Company is a diversified communications company, and they are seeking a Social Media & Digital Content Manager for the Durham Bulls Marketing Department. This role will lead the strategy, creation, and execution of the team's digital voice, driving fan engagement and revenue-supporting initiatives across various digital platforms.

Public Relations

Responsibilities

Develop and oversee a comprehensive social media strategy aligned with organizational priorities, brand identity, and marketing initiatives

Develop the Durham Bulls digital voice, ensuring it is bold, engaging, timely, and authentic to our fan community

Lead daily content planning, publishing, community engagement, and real-time storytelling across Instagram, TikTok, X, Facebook, YouTube, and LinkedIn

Identify cultural moments, baseball highlights, and social trends — and rapidly activate high-performing content

Build, test, and evolve content franchises (e.g., behind-the-scenes series, player features, episodic content, mic’d -up moments, humorous content, fan-driven segments)

Grow and nurture our online fan community through active, personalized engagement and timely responses

Work collaboratively with Corporate Partnerships to ideate digital-first sponsor content that drives fan engagement and business value

Support and optimize paid social campaigns targeted toward ticket sales, awareness, and new audiences

Develop custom digital content that enhances sponsor storytelling, brand alignment, and partnership activation

Serve as a primary shooter, editor, and creative producer for video-first content across all channels

Create compelling short-form, long-form, episodic, and live content that highlights players, promotions, theme nights, game-day energy, and Bulls culture

Capture and edit behind-the-scenes moments that deepen fan connection, including dugout access, player arrivals, batting practice, community events, and more

Write strong captions, scripts, headlines, and storylines that enhance content consistency and engagement

Utilize AI-assisted tools where appropriate for editing, ideation, captioning, reporting, and workflow efficiency

Collaborate with creative services on branded graphics, design templates, motion animations, and digital assets

Lead the creation, publishing, and maintenance of website content, ensuring accuracy, freshness, and strong storytelling

Ensure the Bulls’ website is user-friendly, visually engaging, and optimized for conversion

Use analytics to identify opportunities to improve performance, navigation, SEO, and fan experience

Work cross-departmentally to ensure digital content supports ticketing, partnerships, and community programming

Serve as backup support for the execution of email marketing campaigns that work in tandem with social media and digital initiatives

Write and publish articles, features, roster updates, and media guide content as assigned

Maintain accurate rosters, stats, bios, media packets, and editorial assets

Provide press box support during games, including statistical updates and media services

Qualification

Social Media StrategyContent CreationDigital Marketing ToolsAdobe Creative SuiteFan EngagementSEOEmail MarketingTeam CollaborationStorytelling

Required

Develop and oversee a comprehensive social media strategy aligned with organizational priorities, brand identity, and marketing initiatives

Develop the Durham Bulls digital voice, ensuring it is bold, engaging, timely, and authentic to our fan community

Lead daily content planning, publishing, community engagement, and real-time storytelling across Instagram, TikTok, X, Facebook, YouTube, and LinkedIn

Identify cultural moments, baseball highlights, and social trends — and rapidly activate high-performing content

Build, test, and evolve content franchises (e.g., behind-the-scenes series, player features, episodic content, mic'd -up moments, humorous content, fan-driven segments)