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Syneron Candela · 1 month ago

Manager, Digital Marketing (Paid & Organic Social Channel)

Full-time

Onsite

Mid, Senior Level

5+ years exp

Candela Medical is seeking a Manager of Digital Marketing to develop and implement strategies for both paid and organic social media to enhance brand awareness and user engagement. The role involves executing multi-platform marketing programs and collaborating with cross-functional teams to drive traffic and achieve business goals.

Health CareMedicalPharmaceutical

Responsibilities

Develop and execute integrated social media strategies across paid and organic channels (Facebook, Instagram, LinkedIn, TikTok, X/Twitter, YouTube, etc.)

Gathers and translates ideas into profitable, promotional marketing campaigns

Align campaigns with overall marketing objectives, product launches, and brand initiatives

Identify emerging trends and platforms to keep the brand ahead of the curve

Plan, launch, and optimize paid social campaigns to maximize ROI and achieve KPIs (CTR, conversions, ROAS)

Administers and executes online promotions

Oversee organic content calendars, ensuring consistent brand voice and storytelling

Produce high-quality content (photo, video, Reels/TikTok-style short-form)

Track, analyze, and report on campaign performance using tools like Meta Ads Manager, Google Analytics, and native platform insight

Provide actionable recommendations to improve targeting, creative, and budget allocation

Monitor competitor activity and industry benchmarks

Partner with cross-functional teams (brand, product, PR, sales) to ensure cohesive messaging

Manage external agencies or freelancers for paid media buying and creative production

Qualification

Digital marketing strategySocial media managementAd platform expertiseAnalytical skillsContent creationVideo productionProject managementCommunication skillsStorytelling abilities

Required

Bachelor's degree in Marketing, Communications, Business, or related field

Five plus (5+) years of experience in digital marketing with a focus on paid and organic social

Proven track record of managing multi-channel social campaigns with measurable success

Strong knowledge of ad platforms (Meta, LinkedIn Ads, TikTok Ads, YouTube Ads)

Excellent analytical skills with the ability to interpret data and translate insights into strategy

Creative mindset with strong copywriting and storytelling abilities

Ability to balance creativity with data-driven decision-making

Strong project management and organizational skills

Excellent communication and presentation abilities

Passion for staying ahead of digital and social media trends

Strong video production and editing skills (Premiere, Final Cut, CapCut, Adobe Express, Canva, etc.)

Capability in Microsoft Office – Word, Excel, PowerPoint

Preferred

Experience with social listening tools and community management

Company

Syneron Candela

Candela’s brand values of Science, Results, and Trust guide its commitment to safety, efficacy, reliability and strengthening the longstanding partnerships of trust established with physicians, their practices and the patients they treat.

Founded in 1970

Irvine, California, USA

501-1000 employees