Beiersdorf · 1 week ago
Senior Manager Media & Communications
Stamford, CT
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expBeiersdorf is a global company focused on providing innovative skin and sun care solutions. The Senior Media Manager will lead media strategy and execution, collaborating with cross-functional teams to drive targeted digital marketing campaigns and ensure alignment with brand initiatives.
BeautyHealth CareManufacturingService Industry
Responsibilities
Develop and execute performance marketing strategy, focusing on driving reach and engagement
Work closely with Brand, eCom, Consumer Experience teams to ensure alignment on marketing initiatives and messaging
Own the execution of paid Digital media campaigns across various channels, including Video, Social, Programmatic/Direct buys
Establish clear KPIs for all campaigns with clear measurement plans to hold buys accountable to business results and strong media outcomes
Lead connections with Region on Golden Rule Compliance, Test & Learn Agendas, and best practices sharing
Manage all media budgets and lead agencies and internal finance partners to ensure performance standards are met. This includes managing flowcharts, auditing, post-buy reports, tracking, and reporting. Provide overview and guidance on monthly internal financial reporting, PO management, and invoice processing with support of Media Assistant
Day-to-day media agency management including media flowcharts, firm/flex commitments, Media Authorization Forms, monthly budget summaries, competitive reports, digital vendor selection & management, brand safety
Manages agency reporting across all media including performance against KPIs established in tactical plans
Partnership with marketing teams to ensure creative alignment and execution within key brand drive periods have the same look and feel to brand campaigns with appropriate adaptation for eCom environment. Close collaboration with Integrated Communication teams on overall media investments including Video, Paid Social, Influencer, and Google Search for stronger full-funnel execution
Partner with Regional counterparts and local cross-functional leads to ensure adaptations are managed for US full-funnel
Oversee Content Delivery Manager who is responsible for managing creative workflow. The the Senior Media Manager must have a firm understanding of the comms workflow process to and the impact it has to go live on time in full
The expectation is to assess and optimize the content delivery process in tandem with Global and Regional counterparts and support the Content Delivery
Qualification
Required
BS/BA in relevant field
Minimum of 10+ years of related work experience (digital agency and/or within fast-paced CPG, Beauty, or Health and Wellness verticals)
Strong analytical and strategic thinking skills, the ability to take initiative and set priorities, and to work independently and in cooperation with others to lead and motivate a team
Clear understanding of audience development & segmentation, consumer journey mapping, and path-to-purchase conversion funnels
Understanding of digital media processes and vendors
Experience with media project management (understanding of user experience, development timelines, KPI setting)
Skilled in MS Office Suite
Understanding and ability to navigate reporting tools and dashboards (e.g. Tableau, Power BI, Looker Studio etc.)
Flexibility and adaptability to navigate changes and uncertainties that may arise during project lifecycles
Preferred
MBA Marketing/Business Administration MBA preferred
Benefits
Generous and flexible PTO policy
Paid Parental Leave
Comprehensive Wellness and Benefits program
Cash Balance Plan (similar to a pension)
401k match
Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues
Dynamic work model – hybrid (at least 3 days on-site)
Company
Beiersdorf
Beiersdorf is a skin care product manufacturing company.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jessica MacDaniel
Senior Human Resources Business Partner
Marissa Staffieri
HR Business Partner, Sales & Shopper Customer Marketing
Recent News
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2026-01-16
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2026-01-11
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2026-01-08
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