Apply on Employer Site

Factor_ · 2 weeks ago

Senior Manager, Demand Generation and Performance Marketing - Factor for Business (B2B)

New York, NY

Full-time

Onsite

Senior Level

$130K/yr - $152K/yr

5+ years exp

Factor_ is a fast-growing company that provides chef-crafted, dietitian-designed meals to businesses. The Senior Manager of Demand Generation and Performance Marketing will be responsible for building the customer acquisition engine, managing multi-channel paid acquisition strategies, and optimizing performance metrics to drive growth.

Food and BeverageFood DeliveryFood ProcessingNutritionPersonal HealthRestaurantsWellness

Responsibilities

Build the B2B marketing engine: Develop and execute multi-channel paid acquisition strategies (e.g., LinkedIn, Google Ads), email marketing nurture campaigns, referral program and conversion-focused landing pages from scratch

Own two distinct funnels: Self-Service Conversion: Drive new customer sign-ups through our automated, self-service flow. Lead Generation: Generate a pipeline of qualified leads (MQLs) for the Commercial Manager to close

Manage the budget: Own the performance marketing budget and optimize all campaigns for key B2B metrics, including CPL (Cost Per Lead), CAC (Customer Acquisition Cost), and ROAS

Drive optimization: Continuously test and optimize ad copy, creative, landing pages, and email nurture flows to improve conversion rates

Track and report: Monitor and report on key performance metrics for the entire funnel, providing clear insights and recommendations to leadership

Partner with the team: Work closely with the Business Development Manager to ensure a seamless MQL-to-SQL handoff and with the Customer Experience Manager to ensure the self-service flow is effective

Leverage Hubspot: Build and manage all lead nurture workflows, campaign tracking, and reporting within our CRM

Qualification

Performance marketingB2B marketingEmail marketing automationHubSpotData analysisLead generationCommunication skillsProblem-solvingCross-functional collaboration

Required

5-7 years of hands-on experience in performance marketing, preferably in a high-growth startup environment with B2B and e-commerce/DTC experience

A proven track record of building and scaling paid acquisition channels (especially LinkedIn and SEM) and email marketing automation

Deep, expert-level experience with marketing automation and CRM platforms (HubSpot preferred)

Strong analytical skills and the ability to translate data into actionable insights

Excellent communication skills and the ability to work cross-functionally with sales and leadership

Preferred

Experience in food, wellness, or B2B perks industries

Benefits

Competitive hourly rate, 401K company match that vests immediately upon participation, & team bonus opportunities

Generous PTO and flexible attendance policy

Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment

Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)

Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+

Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain