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SimpliSafe · 7 hours ago

VP, Customer Acquisition

United States

Full-time

Remote

Director/Executive

$256K/yr - $341K/yr

10+ years exp

SimpliSafe is a high-tech home security company dedicated to keeping homes secure. The Vice President, Customer Acquisition will be responsible for defining the acquisition vision, building scalable demand-generation engines, and overseeing major acquisition channels to drive significant customer growth.

Consumer ElectronicsHome ImprovementManufacturingSecuritySensorSmart Home

Responsibilities

Own the customer acquisition engine and its contribution to revenue growth, CAC/LTV, payback, and contribution margin—using rigorous forecasting, spend-curve modeling, and scenario planning

Set a long-term vision for acquisition, ensuring clear prioritization, operational rigor, and coordinated execution across channels

Define the optimal in-house vs. agency operating model and build the roadmap to execute it

Lead a multi-disciplinary team of channel specialists across Paid Search, Paid Social, Programmatic/Display, OTT/CTV, Affiliate/Partnerships, Direct Mail, and experimental channels

Paid Search: scale efficiency, improve intent capture, develop keyword expansion frameworks, and optimize marginal CAC

Paid Social: drive creative strategy, audience/placement segmentation, and rapid-cycle testing using a modern iterative creative system

Programmatic/Display: optimize upper- and mid-funnel efficiency with strong measurement frameworks

TV/OTT/Streaming: oversee advanced video planning, response-driven spend allocation, and full-funnel impact measurement

Affiliate/Partnerships: expand incremental partner programs, optimize unit economics, and diversify revenue sources

Direct Mail: leverage advanced segmentation, modeling, and creative optimization for cost-efficient scale

Emerging Channels: evaluate, test, and operationalize new opportunities

Partner closely with Analytics, Data Science, and Finance to continuously evolve our measurement stack - MMM, MTA, incrementality testing, attribution modeling, and automated optimization

Establish automated optimization loops leveraging AI/ML decisioning across bidding, creative, and audience strategies

Surface insights that directly shape channel strategy, creative direction, and broader GTM decision-making

Build, mentor, and inspire a high-performance acquisition organization focused on innovation, experimentation, and accountability

Empower teams through coaching, clear expectations, and growth paths aligned to individual aspirations

Deliver clear performance narratives and present regularly to executive leadership and cross-functional stakeholders

Ensure acquisition performance, insights, and priorities are well-understood and socialized across the organization

Qualification

Digital customer acquisitionBudget managementA/B testingMeasurement techniquesCreative testing methodologyAnalytical skillsCross-functional collaborationConsumer-first mindsetLeadershipCommunication skillsOrganizational skills

Required

10+ years of leadership experience in digital customer acquisition, including direct ownership and optimization of large-scale budgets of $50MM+ annually across multiple channels

Deep experience with A/B testing, incrementality testing, and sophisticated measurement techniques (MMM, MTA) and attribution models

Rigorous creative testing methodology and the ability to partner effectively with in-house creative teams to leverage creative for improved channel performance

Confidence in communicating across the organization, working with cross-functional stakeholders, and presenting to Executive Leadership

Ability to operate at both strategic depth and execution detail, moving seamlessly between executive-level discussions and system-level optimization

Excellent analytical and organizational skills

A consumer-first mindset with strong intuition for user behavior, cultural trends, and audience insights

Benefits

A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive

A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families (For more information on our total rewards please click here)

Free SimpliSafe system and professional monitoring for your home.

Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change.

Participation in our annual bonus program

Equity

Full range of medical, retirement, and lifestyle benefits.