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Cerus · 2 days ago

Regional Business Development Director (Pacific Northwest or Southwest)

United States

Full-time

Remote

Director/Executive

10+ years exp

Cerus aims to be the global leader and trusted partner of blood centers and hospitals, and they are seeking a Regional Business Development Director. This role is responsible for the sale, adoption, and implementation of INTERCEPT-treated blood components within hospitals and blood centers, requiring collaboration with key stakeholders and the execution of strategic sales plans.

Biotechnology

Responsibilities

Demonstrate product and clinical expertise through a trusted, professional exchange of relevant and approved information with healthcare decision makers in areas including but not limited to trauma surgery, invasive heart surgery, obstetrical emergency surgery, liver transplant, transfusion, hematology, oncology and blood bank

For assigned region, achieve a pre-defined sales plan of revenue sales goals, actionable tasks, and milestones

Prepare and submit reports to Sales Management by analyzing and compiling data, projections, and other relevant information

Ensure the on-time completion of assigned goals and objectives with high quality and within budget

Lead the pharmacoeconomic and operational understanding of INTERCEPT by executing on all economic analyses and operational activities associated with the adoption and implementation in blood centers and hospitals

Recognize, develop, establish, maintain, and track relationships with KOLs and other HCPs in transfusion medicine/blood banking and other related clinician specialties (e.g., hematology/oncology, pediatrics, infectious disease, surgery, anesthesiology, critical care, trauma, transfusion safety)

Develop and present value/cost of care benefits, ROI modeling, and operational metrics such as Patient Blood Management, infection risk, wastage and reimbursement guidance to support Cerus’ value proposition to hospitals, in coordination with blood centers, at regional and national congresses, and internal company interactions

Develop a holistic, multi-year, prioritized and dynamic list of hospital targets to initiate and/or increase adoption of INTERCEPT products

Develop a scalable approach to encourage and expedite both targeted and universal hospital adoption of INTERCEPT products by the blood center

Establish training plans and tools to equip and allow blood center hospital-facing members to take a lead role in preparing hospitals for use of INTERCEPT products including sale, required education and implementation steps

Work in conjunction with blood center hospital-facing teams in the development and delivery of presentations on INTERCEPT for use with hospital customers

Identify tools to enhance positioning and support for INTERCEPT adoption and coordinate with Cerus marketing on deliverables

Ensure customers have quality end-to-end experience with the implementation of products in the hospital

Present medical/scientific data required to support the educational learning process for medical professionals and operational staff at blood centers and hospitals for both approved INTERCEPT products and pipeline products

Facilitate hospital data input and presentation of the pharmacoeconomic modeling results for blood component safety mitigation strategies to the appropriate hospital stakeholders

Identify potential hospital case studies/content for white papers or other publications supporting the adoption/implementation or routine use of INTERCEPT products in conjunction with the Market Development Strategy leadership

Understand and adhere to all relevant company compliance policies and industry/government regulations

Maintain all relevant professional certifications and licensure

Perform other related duties as required

Collaborate closely with field team and commercial sales operations to find synergies that support achieving mutual sales targets, forecasts and market penetration objectives

Qualification

Transfusion medicineBlood bankingClinical data presentationSales strategy developmentKOL developmentHospital operations knowledgeEnergeticRegulatory knowledgeEffective communicationRelationship buildingTeam collaborationGoal-oriented

Required

Minimum 10 years of clinical and/or blood center field-leadership in a hospital, scientific research, or medical science liaison experience working in transfusion medicine/hematology/blood banking/blood safety or a related field

Documented history of success working with key decision makers, including but not limited to physicians, nurses, laboratory personnel and C-suite staff involved in the adoption and implementation of new technologies within the hospital

Comprehensive understanding of hospital operations and navigating new product approval processes via hospital committees and administrative approval

Documented history of success in conceptualizing, developing and executing strategic plans and supporting data/materials that critically evaluate how to pursue multiple targets and resource allocation to optimize return in a dynamic changing marketplace

Ability to analyze, interpret, and present clinical and scientific data to clinicians and other relevant stakeholders

Experience in preparing and/or presenting materials required for customer and hospital committee(s) review of new medical products

Experience in developing KOLs/HCPs to support new medical technologies

Ability to communicate effectively across multiple disciplines

Must be able to build and maintain strong customer and internal relationships

Must be energetic, enthusiastic, determined and goal oriented, and able to work independently and collaboratively

Knowledge of applicable regulations and standards affecting the development, sale and marketing of Medical Devices

Bachelor's Degree Required

Preferred

Preferred advanced clinical based degree, RN, MS, PharmD, PhD including however not limited to the fields of Clinical Laboratory Science, Nursing, Pharmacy, Immunology, Biology, Public Health or IT

Prior work experience in the blood center and hospital setting is highly desirable

Successful sales experience into one or more of the following preferred healthcare types: transfusion medicine, anesthesiology, trauma surgery, heart surgery, obstetrical surgery, oncology and hematology and organ transplant