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Delta Faucet Company · 1 month ago

eCommerce B2B Channel Marketing Manager

Indianapolis, IN

Full-time

Onsite

Mid, Senior Level

$104K/yr - $163K/yr

5+ years exp

Delta Faucet Company is committed to transforming everyday experiences with water through innovative products and exceptional service. The eCommerce B2B Channel Marketing Manager is responsible for developing marketing strategies to build loyalty and consideration with professional customers who shop online, partnering closely with sales teams to achieve revenue growth goals.

E-Commerce

Comp. & Benefits

Responsibilities

Develop and execute the strategic roadmap for the B2B eCommerce channel

Conduct target audience research and segment analysis

Develop programs to build Delta’s pro relationships online

Identify and activate opportunities to grow the professional installer segment through targeted B2B marketing

Parter with brand to develop digital content for B2B pro marketing

Develop sales enablement content, training materials and host training for B2B pro sales representatives

Collaborate cross-functionally with sales, marketing, product, and digital teams to align channel initiatives

Monitor performance metrics and KPIs to ensure channel growth and profitability

Stay current on industry trends, technologies, and customer behaviors to inform strategy

Partner with Brand to execute full funnel campaigns and strategies in eCommerce

Qualification

B2B MarketingDigital MarketingAnalytical SkillsOmni-channel MarketingMarketing DegreeCollaborationAdaptability

Required

5 Years of Experience in B2B Marketing, Home Improvement Marketing, Retail or eCommerce

Ability to quickly adapt and change to a continuously evolving market

Strong analytical capability – must be able to analyze data to inform decision making

Collaborative mentality with ability to build relationships with customer

Degree in Marketing, Analytics, Business or related field

Preferred

Omni-channel marketing experience preferred; Passion for digital marketing

Benefits

Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.

Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.

Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.

Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.