Harvest Hosts · 1 month ago
Performance Creative Designer
Harvest Hosts is the largest private RV camping network in North America, and they are seeking a Performance Creative Designer to lead the development of high-performing creative across paid and owned channels. This role combines strong creative instincts with an analytical approach to drive measurable growth and requires hands-on creative execution focused on producing and testing high-performing paid ads.
Leisure Travel & Tourism
Responsibilities
Develop and execute performance-driven creative strategies for paid social, display, video, email, and landing pages that drive conversions and membership growth
Partner with lifecycle, paid media, and brand teams to concept and produce high-performing ads and visuals based on audience insights, platform trends, and performance data
Translate campaign results and A/B test data into actionable creative iterations, continually refining messaging, visuals, and CTAs for optimal performance
Independently produce short-form video ads and static creative assets for Meta, TikTok, YouTube, and display, while also managing designers and freelancers as needed
Ensure all creative reflects brand guidelines while adapting to the nuances of performance marketing platforms like Meta, YouTube, Google, and TikTok
Partner closely with the paid acquisition and lifecycle teams to align on audience targeting, offer strategy, and funnel optimization
Stay on top of evolving creative trends and ad formats across performance channels, proactively testing new approaches
Mentor and guide a small but mighty creative team, setting high standards for quality, clarity, and measurable impact
Qualification
Required
8–10 years of experience in performance marketing creative, digital advertising, or growth design, ideally in a DTC or subscription-based business
Proven track record of creating and optimizing ad creatives that drive measurable results (CTR, CVR, ROAS)
Strong understanding of platform-specific best practices for Meta, TikTok, YouTube, and Google Display
Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere/After Effects) and/or another professional video editing tool (Final Cut, DaVinci, CapCut Pro). You must be able to independently design and edit ad creative
Comfort working with performance data and analytics tools (e.g., Google Analytics, Looker, or ad platform dashboards)
Experience managing designers, video editors, and freelancers
Excellent storytelling, copy editing, and visual communication skills
Self-starter who thrives in a fast-paced, collaborative environment
Preferred
Portfolio Highly Encouraged: While not required, applicants are highly encouraged to include a portfolio or work samples showcasing performance-oriented creative. This may include short-form video ads, static paid social assets, motion graphics, A/B-tested ad variations, or any creative work tied to measurable results
Benefits
Full benefits
PTO
Parental leave
401k
A fun work environment
Company
Harvest Hosts
Harvest Hosts is a membership program for RVers that provides access to a network of 5,000+ wineries, farms, breweries, museums, and other unique attractions that invite self-contained RVers to visit and stay overnight.