SiteOne Landscape Supply ยท 2 weeks ago
Regional Sales Director (Mid-Atlantic)
SiteOne Landscape Supply is the largest national distributor of landscaping products across the United States and Canada. The Regional Sales Director is responsible for leading the sales strategy, achieving sales goals, and building high-performing sales teams across a defined region while collaborating with various teams to drive revenue growth.
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Responsibilities
Drive revenue growth, build and coach high-performing sales teams, drive adoption of the CRM, ensure effective forecasting and pipeline management, and work cross-functionally to align sales efforts with marketing, operations, finance and other teams
Drive the achievement of all key sales performance metrics, including Regional Revenue and Gross Margin targets, and new business development goals, while ensuring high customer retention and satisfaction
Collaborate with Area Managers and Division Finance team to lead effective sales planning (including territory alignment and budgeting), and execution of sales strategies and tactics across the region
Assess and help implement overall go-to-market strategy, sales improvement needs, and training strategies (in partnership with a newly created role of aligned field sales trainer), and ensure all sales managers and associates are receiving effective, thorough on-going professional development
Leads through influence a team of sales leaders and sales representatives across the assigned region, in partnership with Area Managers
Conduct regular performance reviews, territory assessments, and market opportunity evaluations
Coach and develop Area Sales Leaders and sales reps to improve skillsets and close rates
Lead recruiting and hiring efforts for sales positions across the region, at both the manager and sales rep level
Ensure consistent execution of sales process and sales best practices including CRM usage (Salesforce)
Own regional sales forecasting and pipeline health and ensure accountability to targets
Analyze sales KPIs, margin trends, and competitive activity to identify risks and opportunities and develop programs to address those risks and opportunities
Partner with marketing to drive lead generation, campaigns, and promotions tailored to regional goals
Collaborate with operations and ABMs on inventory planning, product availability, and pricing strategy
Review and manage price overrides and discounting to ensure profitable growth
Champion a culture of performance, learning, and customer success
Qualification
Required
8+ years of successful sales management experience in a business-to-business sales environment required
Excellent communication skills are a must, not only in delivery but content on a regular basis to all levels of the region
Must have a customer first mindset, ensuring our branches and sales teams realize that quick, effective problem solving for customers is key to winning
Must have proven leadership skills with the ability to influence, motivate, and coach teams to win by helping them identify creative, customer-centric solutions
Good understanding of finance and solid business acumen
Ability to review, decipher and create an action plan when reviewing data within Excel
Must display a strong sense of appreciation for collaboration, with experience working closely with cross-functional teams to work closely build trust and influence outcomes
Bachelor's degree in Business, Sales, or Marketing or equivalent combination of experience and training in Business or Sales Management
Preferred
Green industry (landscaping) experience or experience in wholesale contractor sales preferred
Experience implementing, managing and executing within a CRM system is a plus
Benefits
Medical, Dental and Vision plans
Paid Time Off, Paid Holidays
401k with company match
Tuition Reimbursement
Lucrative Associate Referral Program
Opportunity for Advancement
Paid Training and Business Certifications Available
Free Counseling Services/Employee Assistance Program
Life Insurance and Short- and Long-Term Disability Insurance
Product Discounts
Company
SiteOne Landscape Supply
SiteOne Landscape Supply is the largest national distributor of landscaping products across the United States and Canada.