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Bectran, Inc. · 4 hours ago

Content & Campaign Specialist

Greater Chicago Area

Full-time

Onsite

Entry, Mid Level

$55K/yr - $65K/yr

2+ years exp

Bectran, Inc. is a leading company in the fintech SaaS industry seeking a versatile Content & Campaign Specialist. The role involves creating compelling content and managing technical aspects of digital advertising and multi-channel outreach programs to drive engagement and conversions.

Financial ServicesInformation TechnologySaaSSoftware

Growth Opportunities

Responsibilities

Create clear, conversion-focused content for email campaigns, sales collateral, web pages, blog posts, product documentation, and ad copy

Conduct industry and competitor research to inform content strategy and positioning

Collaborate cross-functionally with product, sales, and customer teams to gather insights and ensure technical accuracy

Maintain and optimize existing content based on performance data and product updates

Build, launch, and manage paid advertising campaigns across Google Ads, and other B2B platforms

Execute multi-channel outreach programs, including email sequences, retargeting, and ABM campaigns

Work with marketing automation platforms to build workflows and nurture sequences

Monitor campaign performance, conduct A/B testing, and optimize based on conversion metrics

Coordinate campaign calendars and ensure content aligns with promotional activities

Qualification

B2B marketingGoogle AdsMarketing automationCampaign analyticsEmail marketingCreative writingOrganizational skillsCommunication skillsSelf-starter

Required

Bachelor's degree in marketing, communications, or related field

2-3 years of experience in B2B marketing, ideally in SaaS or fintech

Proven track record writing technical/product content that drives conversions

Hands-on experience managing paid advertising campaigns (Google Ads, etc.)

Proficiency with marketing automation platforms and CRM systems

Strong analytical skills with the ability to interpret campaign data and adjust strategy

Experience with email marketing platforms and multi-channel campaign execution

Self-starter who can manage multiple projects independently

Detail-oriented with excellent organizational and communication skills

Benefits

100% paid medical coverage through Blue Cross Blue Shield (choice of PPO and HSA plans).

100% paid dental, vision, and life insurance through Principal.

Options to participate in Health Savings Account (HSA) and Flexible Spending Account (FSA) plans.

Short-term and long-term disability (STD/LTD) plans available for employee election through Principal.

Retirement savings plan with a 401(k) offering Roth and traditional contributions through Principal.

15 days of Paid time off (PTO) and 8 holidays off annually.

Company

Bectran, Inc.

Bectran, the industry-leading SaaS platform, has grown rapidly over the years to become the companion toolkit for the Credit Department just as CRM is for the Sales Department.

Founded in 2010

Schaumburg, Illinois, USA

51-200 employees