VP, Direct Mail Acquisitions Marketing Strategy jobs in United States
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Chase · 1 month ago

VP, Direct Mail Acquisitions Marketing Strategy

position201 N Walnut St, Wilmington, DE, 19801, US
timeFull-time
remoteOnsite
seniorityMid, Senior Level
date7+ years exp

Chase is a leading financial institution, and they are seeking a Vice President of Direct Mail Acquisitions Marketing Strategy. This role involves leading the development of innovative capabilities to market Chase’s Small Business Card products through Direct Mail, while managing a team responsible for various strategic initiatives.

BankingFinancial Services

Responsibilities

Serve as the subject matter expert and marketing advocate for Direct Mail channel strategy, overseeing daily operations, strategic planning, and execution of initiatives to optimize credit card distribution
Collaborate with cross-functional teams to drive campaign planning, targeting strategies, contracting with key partners, model development, and rigorous testing to launch, expand, and innovate the Direct Mail channel
Lead performance tracking and analysis, generating actionable recommendations based on insights, best practices, and competitive intelligence
Support profitability analysis for card portfolios to determine investment levels and manage the channel growth roadmap
Manage and mentor a team of up to two members, guiding capability development in areas such as reporting, business planning, model development, risk and marketing segmentation, and quality control

Qualification

Direct Mail strategyChannel strategyPeople leadershipBusiness acumen

Required

Bachelor's degree required
Minimum of 7 years of relevant experience, with a strong background in Direct Mail strategy and analytics
Demonstrated expertise in analytics, channel strategy, management, and marketing
Strong business acumen with the ability to identify opportunities, deliver results, and adapt strategies as needed

Preferred

Proven experience as a people leader is strongly preferred

Company

Chase

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Chase provides broad range of financial services. It is a sub-organization of JP Morgan Chase.
dateFounded in 2000
location
New York, New York, USA
people-size10001+ employees
web-link
https://www.chase.com/

Funding

Current Stage
Late Stage

Leadership Team

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Mike McDonnell
Managing Director, Head of Chase Travel Platform Product
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Nicole Sanchez
Managing Director, Consumer Bank, GM and Product Executive, Growth Financial Products
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