Globaledit ยท 1 month ago
Design Manager, Visual Merchandising and Experiential Design
Globaledit is seeking a highly creative and skilled Design Manager, Visual Merchandising and Experiential Design to enhance physical retail experiences for their luxury beauty client. This role involves developing innovative merchandising concepts, creating detailed mockups, and aligning visual strategies with marketing messaging.
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Responsibilities
Contribute to the ideation and development of innovative visual merchandising concepts and experiential design strategies that elevate brand presence and drive consumer engagement across various retail touchpoints
Develop and execute detailed mock-ups, high-fidelity renders, and technical drawings for proposed merchandising solutions and experiential activations, ensuring design integrity and practical feasibility
Prepare and deliver clear and engaging presentations to internal stakeholders, including marketing teams and zone partners, effectively communicating design intent and strategic rationale
Serve as the primary liaison between creative strategy and concept development, working closely with Project Managers in Visual Merchandising and Experiential Design to translate strategic vision into actionable directives and guidelines
Ensure all visual merchandising and experiential designs are fully aligned with marketing strategies and messaging, effectively supporting campaigns and product launches
Collaborate with regional/zone teams to support the adaptation and localization of global visual merchandising guidelines and experiential concepts, ensuring relevance and impact across diverse markets
Assist in the establishment, development, and maintenance of comprehensive visual merchandising guidelines, directives, and planograms to ensure consistent brand representation and execution excellence
Support coordination with external vendors and production partners to ensure high-quality execution of merchandising elements and experiential activations for strategic initiatives
Qualification
Required
Demonstrated ability to conceptualize and represent engaging visual merchandising and experiential design ideas that capture brand essence
Capacity to understand business objectives and marketing strategies, translating them into effective design solutions
Excellent ability to articulate design concepts clearly and effectively communicate with cross-functional partners
Proven ability to foster strong relationships and work effectively with internal teams (marketing, sales, zones, creative) and external partners
Highly organized, detail-oriented, and capable of managing multiple projects efficiently, adhering to deadlines in a dynamic environment
Proactive and resourceful in addressing design and implementation challenges