Hearst Bay Area · 2 weeks ago
Associate Marketing Analyst, Growth and Lead Generation
San Francisco, CA
Full-time
Onsite
Entry Level
$30/hr - $35/hr
1+ years expHearst Bay Area is a leading news media organization in Northern California, and they are seeking an Associate Marketing Analyst to enhance their B2B marketing performance. The role involves executing and optimizing lead generation campaigns, analyzing marketing analytics, and collaborating with cross-functional teams to drive advertiser engagement and improve ROI.
AdvertisingMarketingMedia and Entertainment
Responsibilities
Support the execution and optimization of multi-channel lead-generation campaigns across paid search, paid social, and organic platforms
Manage campaign setup, targeting, and performance tracking in HubSpot and related ad platforms
Leverage AI-driven insights and automation tools to test creativity, improve conversion rates, and increase campaign efficiency
Collaborate with sales to refine lead quality and nurture workflows that drive advertiser engagement
Create and maintain always-on lead-nurture sequences and retargeting campaigns to improve conversion rates
Manage chatbot function in HubSpot to ensure all inquiries are processed in a timely manner
Analyze campaign performance metrics to identify trends, optimize spend, and improve ROI
Assist in building dashboards and performance reports that visualize lead generation, conversion rates, and acquisition costs
Conduct experiments (A/B testing, audience segmentation, timing, etc.) to continuously improve results
Contribute to marketing budget tracking and forecasting
Ensure campaign data is accurately captured and synced across HubSpot, Salesforce (or other CRMs), and analytics tools
Create post-campaign reports that document key learnings and best practices
Assist in managing digital ad placements and organic outreach through Google, LinkedIn, Meta, and other platforms
Optimize landing pages, ad copy, and targeting strategies to maximize engagement and lead quality
Collaborate with internal creative teams to ensure campaigns align with brand standards
Explore emerging digital channels (e.g., Reddit Ads, TikTok, programmatic display) to diversify lead acquisition
Maintain campaign calendars, timelines, and reporting schedules
Support process improvements in marketing automation, including HubSpot workflow optimization
Contribute to the adoption and effective use of new AI and analytics tools
Partner with cross-functional teams (sales, product marketing, design) to align campaigns with business goals
Collaborate with the content marketing team to develop high-performing assets (landing pages, emails, social posts)
Assist with marketing events as needed (not required)
Document and share process improvements and tool usage guides
Qualification
Required
1–3+ years of experience in marketing, digital advertising, or growth marketing (internships included)
Strong analytical mindset with proficiency in data interpretation and performance tracking
Familiarity with HubSpot, Google Analytics, Salesforce, and ad platforms (Google Ads, LinkedIn, Meta) is a plus
Interest in AI-driven marketing tools and automation technologies
Excellent organizational and communication skills; comfortable working cross-functionally
Curiosity, adaptability, and enthusiasm for learning in a fast-paced media environment
Benefits
Medical, Dental, and Vision coverage to keep you and your family healthy
Competitive retirement plan with matching program in most markets
Generous Paid Time Off: Recharge with ample time off, including holidays and vacation
Paid Parental Leave: Support for growing families, with paid leave for new parents
Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones
Be your best self with our mental wellness benefits
Inclusive healthcare designed for every individual’s unique needs
Helping you along every step of your family journey
We care about your pets, too – helping you keep them happy and healthy
Company
Hearst Bay Area
Hearst Bay Area is a news media and services group that connects businesses with their target audience.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Meghan Rose
Director Of Strategic Partnerships
Sean Jacobsen
Chief Revenue Officer
Company data provided by crunchbase