Sobi - Swedish Orphan Biovitrum AB (publ) · 1 week ago
Senior Director, US Hematology Marketing
Waltham, MA
Full-time
Hybrid
Director/Executive
$207K/yr - $260K/yr
12+ years expSobi is a specialized biopharmaceutical company dedicated to rare diseases, and they are seeking a passionate marketer for the role of Senior Director, US Hematology Marketing. This individual will lead the product strategy for significant products in Sobi NA’s Hematology portfolio, overseeing cross-functional teams to develop branding and marketing strategies.
BiotechnologyGeneticsMedicalPharmaceutical
Responsibilities
Lead branded marketing efforts for the hematology portfolio in the U.S., including all HCP, account-focused, and patient personal/non personal promotion, conferences, meetings and events
Led development of the brand franchise and tactical plans
Lead development, creation and implementation of branded omni-channel HCP and patient promotional initiatives
Identify and address drivers and obstacles to brand adoption among target HCPs and Patients to inform brand strategy and franchise planning
Develop, refine and evolve core disease and promotional campaigns for HCPs and patients that correspond to brand needs and market insights
Collaborate with sales leadership and field teams to identify best practices and uncover needs/trends and build relationships to improve consistency of brand strategy execution
Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs
Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving success of initiatives over the long-term in a competitive market
Lead all national congress strategy and execution, including vendor management, booth design, and internal coordination
Drive and support development of key meetings, such as National Sales Meetings and POAs
Cultivate strong relationships and drive collaboration with all cross functional partners including sales, global commercial, regulatory, legal, analytics, market research, competitive intelligence, patient advocacy, patient services, field reimbursement, medical affairs, and market access
Help develop hematology portfolio long range plan and forecast
Manage vendors and marketing budget
Collaborate to create and implement strategies with the Hematology Leadership Team both in North America and Global team
Cultivate a collaborative team environment amongst the marketing team and cross functional partners
Qualification
Required
Bachelor's Degree in relevant field; preferably in business, marketing or the sciences
12+ years of relevant pharmaceutical/biotech industry experience, including 5+ years in marketing roles of increasing scope and people management responsibility
Prior launch experience, including leading core marketing strategy and execution for launch
Demonstrated experience establishing cross-functional project objectives and tactics
Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity
Self-starter who functions well both independently or within a team. Demonstrated ability to lead without authority
Strong project, vendor, and agency management track record, including resource allocation and fiscal management
Experience in managing complex projects through Legal, Medical and Regulatory Approval
Strong communication and interpersonal skills with the ability to influence across functions and levels
Experience managing small or large teams of direct reports, and ability to influence without authority in a matrixed environment
Preferred
MBA in relevant field
Experience working in Hematology and Oncology
Experience working with an accelerated approval product
Experience in HCP and Patient Marketing, Digital Marketing, Market Access, or Insights roles
Rare disease experience
Benefits
A competitive 401(k) match to support your financial future.
Tuition and wellness reimbursements to invest in your personal and professional growth.
A comprehensive medical, dental, and vision package to prioritize your health and well-being.
Additional recognition awards to celebrate your achievements.
Company
Sobi - Swedish Orphan Biovitrum AB (publ)
Sobi is a global biopharma company unlocking the potential of breakthrough innovations, transforming everyday life for people living with rare diseases.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$825.99M2024-05-08Post Ipo Debt· $274.92M
2023-08-22Post Ipo Equity· $551.07M
2006-09-15IPO
Leadership Team
Guido Oelkers
Chief Executive Officer
Recent News
PR Newswire
2026-01-16
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2026-01-16
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