Scale Media · 1 week ago
Senior eCommerce Specialist (Web Testing & CRO)
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $120K/yr
5+ years expScale Media is a tech-driven direct-to-consumer company focused on health and wellness. They are seeking a Senior eCommerce Lead to manage experimentation and website performance to drive revenue growth and enhance customer experience.
Computer Software
Responsibilities
Build and lead a rigorous experimentation program across landing pages, PDPs, cart, checkout and post-purchase funnels
Develop test hypotheses, manage A/B and multivariate experiments, and apply statistical rigor to analyze results
Translate insights into clear recommendations, next steps, and future test iterations
Maintain a prioritized CRO roadmap aligned with business goals and revenue impact
Own funnel analytics and performance dashboards; partner with analytics teams to ensure accurate tracking and reporting
Use GA4, GTM, heatmaps, scroll maps, session recordings, and dashboards to identify friction points and opportunity areas
Quantify test impact through test analysis, statistical validation and ROI modeling
Regularly assess customer behavior to inform UX and content decisions
Partner with UX/design, content, product marketing, acquisition, and dev teams to execute site updates and improvements
Ensure all enhancements follow best practices for usability, accessibility, and mobile-first performance
Conduct QA using device/browser testing tools to ensure flawless experiences across environments
Work closely with brand, UX, dev, and marketing teams to unify the digital experience and support major initiatives
Present test results, performance insights, and strategic recommendations to senior leadership
Advocate for a test-and-learn culture across the organization
Qualification
Required
5–7+ years of experience in CRO, eCommerce optimization, web analytics, or growth-focused digital roles
Deep hands-on expertise with A/B and multivariate testing tools (Optimizely, Adobe Target, VWO, etc.)
Advanced understanding of GA4, GTM, attribution, heatmaps, and behavioral analytics tools
Strong analytical skills — interpreting funnel data, validating tests, and modeling revenue outcomes
Strong Shopify expertise (2+ years minimum)
Understanding of UX, usability principles, visual hierarchy, and user behavior patterns
Highly motivated, proactively driven, and deeply passionate about building best-in-class digital experiences and achieving measurable results
Goal-oriented mindset with a strong sense of ownership, accountability, and urgency to deliver impact
Excellent communication skills with the ability to influence cross-functionally and present to leadership
Benefits
Excellent Medical, Dental, Vision and Life insurance
Monthly WFH stipend
Generous Paid Time Off program
Discounted Products
Company
Scale Media
Scale is a tech-driven company that builds next generation health and wellness DTC brands, smarter.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ben Flohr
Co-Founder
Ziv Haklili
Co-Founder
Company data provided by crunchbase