Keller Executive Search ยท 1 month ago
Director of eCommerce - Premium Beauty Brand
Irvine, California, United States
Full-time
Onsite
Director/ExecutiveKeller Executive Search is representing a well-established premium beauty and skincare company based in Orange County, California, seeking an experienced Director of eCommerce to lead their North American direct-to-consumer digital business. The role involves owning the end-to-end digital customer experience and driving revenue growth across the brand's DTC channels while collaborating with various teams to optimize the customer journey and enhance digital capabilities.
Staffing & Recruiting
Responsibilities
Drive the North American eCommerce strategy aligned with broader business objectives and digital goals
Manage the DTC digital business to ensure consistent growth in awareness, engagement, and revenue
Lead initiatives that optimize the customer journey from discovery through conversion and retention
Oversee merchandising strategy, promotional campaigns, seasonal planning, inventory coordination, content strategy, and performance analytics
Build and maintain strong partnerships with Finance, Marketing, Product Development, Supply Chain, and Customer Service teams
Manage relationships with third-party agencies, system integration partners, and vendors (developers, subscription platforms, CRO tools, etc.)
Develop and implement an eCommerce roadmap focused on revenue growth, profitability, and customer satisfaction
Launch new capabilities with emphasis on loyalty programs, personalization, and engaging content experiences
Champion exceptional user experience by improving site UX, streamlining customer journeys, and delivering personalized content
Identify and integrate emerging digital capabilities to drive competitive differentiation and customer engagement
Deliver comprehensive weekly and monthly sales reporting with clearly defined KPIs
Generate actionable insights using customer surveys, digital analytics, and behavioral data
Implement testing strategies to improve conversion rates and retention metrics
Track ROI of digital investments with clear reporting on customer acquisition, growth, engagement, and overall eCommerce performance
Use data-driven testing to identify friction points in the customer journey and prioritize high-impact improvements
Partner with Finance to develop budget scenarios aligned with sales goals and marketing investment strategies
Collaborate with Planning teams to optimize inventory assortments, align stock with demand, and ensure product availability
Provide regular performance updates to senior leadership on DTC business results
Qualification
Required
Experience in leading eCommerce strategy and operations for a direct-to-consumer digital business
Deep experience in site management, conversion optimization, and operational leadership
Ability to drive revenue growth across DTC channels
Experience in managing relationships with third-party agencies and vendors
Strong analytical skills to deliver sales reporting and actionable insights
Experience in developing and implementing eCommerce roadmaps focused on revenue growth and customer satisfaction
Ability to improve user experience and streamline customer journeys
Experience in tracking ROI of digital investments and reporting on eCommerce performance
Ability to collaborate cross-functionally with Marketing, Creative, Operations, and Product Development teams
Experience in managing promotional campaigns, seasonal planning, and inventory coordination
Preferred
Experience in the beauty or skincare industry
Familiarity with loyalty programs and personalization strategies
Experience with digital analytics tools and customer surveys
Experience in budget development and financial planning for eCommerce
Company
Keller Executive Search
Keller Executive Search is a boutique executive recruitment and advisory firm dedicated to connecting top-tier talent with leading organizations worldwide.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase