Vanta · 1 month ago
Customer Advocacy Manager, Startups
San Francisco, CA
Full-time
Hybrid
Entry, Mid Level
$116K/yr - $137K/yr
2+ years expVanta is a company dedicated to helping businesses earn and prove trust through continuous security monitoring. As the Customer Advocacy Manager for Startups, you will own and scale programs that activate early-stage customers as trusted advocates, driving customer marketing and community initiatives to influence growth and brand presence.
Artificial Intelligence (AI)ComplianceCyber SecurityInternetSoftware
Responsibilities
Own and scale founder-first advocacy programs — including the Startup Advisory Board (Trust SOCiety), customer storytelling, and builder-focused activations
Identify, activate, and grow startup champions — sourcing advocates for referrals, content, events, and peer-led moments that build trust and influence growth
Drive visibility for startup voices by partnering with Product, Field, and Brand Marketing to feature founders in key campaigns and GTM motions
Own and evolve startup-facing digital spaces (e.g., Slack, Reddit, Indie Hackers), fostering authentic peer engagement and community-driven advocacy
Collaborate cross-functionally across GTM, PMM, Brand, and VC Channel teams to amplify founder proof points and shape high-impact programs
Lead program communications and roadmap planning — tracking what works, iterating on what doesn’t, and aligning advocacy efforts to business needs
Qualification
Required
Have the ability to commute to the San Francisco office in a hybrid setting
2–5 years of experience in customer marketing, advocacy, or startup ecosystem programs
Empathy for early-stage founders — ideally with firsthand experience building or supporting startups (YC, Techstars, On Deck, etc. a plus)
Proven ability to identify, activate, and grow advocates across storytelling, referrals, and peer-led initiatives
Clear, confident communicator with experience influencing across teams and functions
Comfortable owning both strategy and execution — knowing when to lead, iterate, or adapt
Benefits
100% covered medical, dental, and vision benefits with dependents coverage
16 weeks fully-paid parental Leave for all new parents
Health & wellness and remote workplace stipends
Family planning benefits through Carrot Fertility
401(k) matching
Flexible work hours and location
Open PTO policy
11 paid holidays in the US
Company
Vanta
Vanta is a trust management platform that automates compliance and risk management.
1001-5000 employees
H1B Sponsorship
Vanta has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (23)
2024 (6)
2023 (4)
2022 (10)
2021 (3)
Funding
Current Stage
Late StageTotal Funding
$503MKey Investors
Wellington ManagementSequoia CapitalCrowdStrike
2025-07-23Series D· $150M
2024-07-24Series C· $150M
2023-05-10Series B
Leadership Team
Christina Cacioppo
Cofounder and CEO
David Eckstein
Chief Financial Officer
Recent News
2025-12-20
Business Wire
2025-11-18
Company data provided by crunchbase