WYPR · 1 month ago
Senior Manager, Marketing & Membership
Baltimore, Maryland, United States
Full-time
Onsite
Mid, Senior Level
$70K/yr - $80K/yr
5+ years expBaltimore Public Media (BPM) is the parent organization of WYPR 88.1 FM and WTMD 89.7 FM, providing vibrant programming that connects and enriches the Baltimore community. They are seeking a Senior Manager of Marketing and Membership to lead initiatives that grow BPM’s audience and strengthen philanthropic support through innovative marketing strategies.
BroadcastingMedia and EntertainmentMusic
Responsibilities
Lead the development and implementation of multi-channel marketing and membership strategies that drive audience growth, engagement, and philanthropic support
Serve as a main point of contact with the Membership Services Bureau (MSB), the contractual service provider that administers membership processing, mail and digital acquisition campaigns, and data at BPM
Supervise the Marketing Manager and Membership & Marketing Associate, fostering a culture of collaboration, creativity, and accountability
Partner closely with the Major Gifts team to coordinate messaging, timing, and strategy across BPM’s campaigns, channels, and audience touchpoints
Collaborate with programming staff to ensure on-air fundraising messaging aligns with BPM’s broader marketing and membership goals
Develop and execute strategies for listener conversion, sustainer growth, and retention
Collaborate with the Events and Stewardship Manager to plan, promote, and help produce membership-focused events that enhance audience engagement and support BPM’s community presence
Use data analytics and CRM insights to evaluate campaign performance and guide future strategy
Develop and oversee creative, mission-driven campaigns that highlight BPM’s impact in news, music, and community service
Partner with BPM’s journalists, hosts, and producers to identify and share stories that connect audiences to BPM’s mission and inspire listener support
Create and refine messaging frameworks for membership drives, digital campaigns, and public communications
Ensure BPM’s voice, tone, and visual identity are consistent and reflective of its brand values across all platforms
Manage production of creative assets with internal teams and external vendors
Collaborate closely with the Major Gifts team to ensure donor and member communications are cohesive and mutually reinforcing
Coordinate with the Director of Events and programming staff to align timing and messaging across on-air, digital, and community engagement initiatives
Partner with the Digital and Content teams to expand BPM’s reach and strengthen audience connections through web, social media, and email platforms
Support the Director of Development in crafting institutional messaging, sponsorship materials, and audience engagement strategies
Advance BPM’s brand visibility and audience reach across platforms
Maintain consistency of BPM’s brand identity in all marketing and membership materials
Monitor public media, philanthropy, and marketing trends to guide BPM’s audience engagement strategy
Ensure all communications reflect BPM’s commitment to trust, inclusivity, and public service
Oversee collection and analysis of membership and marketing data to assess performance and inform strategic planning
Partner with the Development Operations Manager to ensure accurate reporting and data integrity within BPM’s CRM system
Provide regular reports on campaign outcomes, audience growth, and engagement metrics to the Director of Development and senior leadership
Qualification
Required
Bachelor's degree in marketing, communications, journalism, or related field, or equivalent professional experience
5–7 years of progressive experience in marketing, membership, or audience engagement, ideally in nonprofit or media environments
Proven leadership and staff management experience
Demonstrated success in designing and implementing integrated marketing or membership campaigns
Excellent writing, storytelling, and content development skills
Strong analytical, organizational, and project management abilities
Experience with CRM systems and marketing platforms for segmentation, automation, and performance tracking
Collaborative approach with the ability to work effectively across departments
Deep commitment to public media's mission and values
Preferred
Experience in arts institutions, public radio, nonprofit fundraising, or subscription-based audience models
Familiarity with CRM and marketing automation tools (Salesforce, Blackbaud, or similar)
Knowledge of digital engagement, analytics, and creative software (e.g., Google Analytics, Mailchimp, Adobe Creative Suite)
Understanding Baltimore's cultural, media, and philanthropic communities
Commitment to diversity, equity, and inclusion in all audience and member engagement work
Company
WYPR
WYPR is a radio station and broadcasting & media production company.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jonathan A. Blakley
Chief Content Officer
Recent News
2024-12-03
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