Apply on Employer Site

Upstart · 11 hours ago

Senior Designer, Lifecycle

United States

Full-time

Remote

Mid, Senior Level

$104K/yr - $143K/yr

5+ years exp

Upstart is the leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. As a Senior Designer of Lifecycle, you will lead the creative vision and execution across various communication channels, ensuring design excellence and consistency while collaborating with cross-functional teams to drive measurable results.

Artificial Intelligence (AI)AutomotiveConsumer LendingCreditFinancial ServicesFinTechLendingMachine LearningPersonal Finance

Responsibilities

Lead the creative vision and execution across email journeys, push notifications, SMS, and in-app surfaces, ensuring design excellence and consistency across all borrower touchpoints

Create synergies across Lifecycle journeys by identifying gaps, optimizing design modules, and guiding the development of scalable systems that drive efficiency, consistency, and strengthen the brand

Stay informed on Lifecycle testing results, applying learnings to future assets and proactively suggesting new creative tests to improve performance, execution, and brand affinity

Partner cross-functionally and within Creative to concept, design, and deliver high-performing campaigns that integrate insights and testing outcomes to drive measurable results

Maintain ownership of design best practices for Lifecycle channels, ensuring assets meet accessibility, usability, and technical standards while proactively identifying opportunities to enhance performance

Help bring creative learnings and innovations back to the broader Creative team (and beyond) to drive cross-channel synergy and inform brand-level strategy

Qualification

Design software proficiencyLifecycle marketing knowledgeCreative best practicesProject managementCross-functional collaborationArticulating design decisionsAI toolsVendor managementCRM platforms knowledgeCreative problem-solving

Required

5+ years of professional experience in design and creative services

Proven track-record of success leading and executing design across Lifecycle channels

Comprehensive knowledge of channel-specific creative best practices for conversion and measurement

Expert-level proficiency in design software (Adobe Creative Suite, Figma, etc)

Bachelor's degree in Design, Visual Communications, or related field, or equivalent practical experience

Preferred

Ability to manage multiple projects and timelines in a fast-paced environment

Skilled in articulating design decisions and creative perspectives to non-creative stakeholders

Experience collaborating with cross-functional partners and managing vendor or agency relationships

Knowledge of AI-assisted design tools or emerging technologies that can enhance creative workflows

Ability to approach challenges with curiosity, adaptability, and enthusiasm for creative problem-solving

Knowledge of CRM and lifecycle marketing platforms such as Iterable or Braze

Benefits

Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart

Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year

Employee Stock Purchase Plan (ESPP)

Life and disability insurance

Generous holiday, vacation, sick and safety leave

Supportive parental, family care, and military leave programs

Annual wellness, technology & ergonomic reimbursement programs

Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering

Catered lunches + snacks & drinks when working in offices