CG Life · 2 months ago
Digital Strategy Director
United States
Full-time
Remote
Director/Executive
$145K/yr - $160K/yr
8+ years expCG Life is a company that specializes in strategic marketing for the life sciences and biopharma sectors. The Digital Strategy Director is responsible for overseeing the development and management of omnichannel strategies and collaborating with cross-functional teams to ensure effective client engagement and marketing execution.
Marketing & Advertising
Responsibilities
Establishes the agency as a trusted strategic partner by leading day-to-day client strategy, relationship management, and strategic counsel
Leads the development of omnichannel strategies that align brand objectives with audience needs and channel best practices, forming the foundation for measurable engagement
Acts as a strategic consultant, guiding clients in leveraging data, insights, and analytics to design, activate, and scale customer-centric marketing programs
Supports the Account team in understanding client goals and offerings, helping shape marketing direction through innovative, insight-driven solutions
Translates strategic insights into actionable campaign roadmaps, leading tactical planning and ongoing optimization to ensure cohesive execution
Facilitates workshops, client meetings, and presentations to shape strategic direction, communicate recommendations, and align cross-functional stakeholders
Communicates and defends strategic recommendations clearly and persuasively to clients, ensuring buy-in and understanding at all levels
Applies expertise in omnichannel engagement planning—including journey mapping, segmentation, content strategy, and channel orchestration—to inform experience design
Partners with CXOE, technology, and analytics teams to guide or support implementation of CRM, marketing automation, and personalization platforms that enable scalable, data-driven engagement
Identifies opportunities to expand agency capabilities within client accounts, driving organic growth and contributing to revenue goals through cross-sell strategies
Secures new strategic initiatives by contributing to and delivering compelling business proposals and pitch presentations
Collaborates with internal teams to develop single-minded strategies, creative briefs, and supporting materials rooted in discovery and research
Develops strategy decks and other deliverables that translate client needs and insights into clear, actionable plans
Stays current on evolving platforms, modern marketing trends, and implications for client strategies
Provides guidance, when appropriate, to internal teams based on the strategy, brief, and knowledge of the client and its industry
Collaborate with brand strategy, account, creative, content, analytics, CXOE, and technology teams to ensure cohesive and impactful strategy execution
Proactively foster team cohesion and collaboration across the agency
Demonstrates success at working with cross-functional teams and building strong internal and external relationships
Manage and mentor other team members, responsible for goal setting, performance management, career growth, etc
Recognizes staff potential and guides employees in identifying challenging and stretching tasks based on interests and organizational needs to achieve career goals
Monitors the progress of direct reports and stays involved with their development by being a good source of feedback, guidance, and encouragement
Qualification
Required
8–10 years of experience in omnichannel engagement strategy, customer experience, or digital marketing within pharma, med-tech, or life sciences, ideally with experience at a healthcare agency serving as Agency of Record (AOR) or within a biopharma organization
Proven experience in leading and managing teams, providing strategic direction, and fostering a collaborative environment
Experience building and maintaining strong client relationships, understanding client needs, and delivering strategic initiatives that exceed expectations
Experience driving thought leadership in strategic planning and data-driven marketing approaches for life science or healthcare clients
Ability to identify and pursue growth opportunities to expand strategic services to clients
Strong leadership and team management skills
Excellent communication and interpersonal skills
Demonstrated experience developing and implementing strategic engagement programs in the healthcare and life sciences sectors to raise the visibility of brands, products, technologies, and client thought leaders
Experience with client-facing presence and interaction with C-Suite level
Benefits
Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions
401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan
Parental Leave. Generous paid time off for parents to bond with their newest addition
Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.
And more! We offer flexible time off, life insurance, LTD, a robust employee assistance program, and more!
Company
CG Life
CG Life is a different breed of agency, built for the unique challenges of bringing precision medicine to market.
51-200 employees
H1B Sponsorship
CG Life has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
Funding
Current Stage
Growth StageLeadership Team
Erik Clausen
Managing Partner
Murad Sabzali
Founding Partner, Board Director
Recent News
Company data provided by crunchbase