Rippling · 1 month ago
Product Growth Marketing Manager, HR
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$105K/yr - $184K/yr
5+ years expRippling is a company that provides an integrated platform for HR, IT, and Finance, allowing businesses to manage employee lifecycle in one system. The role of Product Growth Marketing Manager involves owning cross-sell revenue for HR product lines, developing campaign strategies, executing programs, and collaborating with various teams to optimize growth.
EmploymentHuman Resources
Responsibilities
Develop campaign strategy across a variety of channels. Deeply understand our products and customer pain points to conceptualize customer journeys that maximize cross-sell success. You’ll help scale channels and find new opportunities from the data and qualitative signals to optimize our cross-sell machine
Own end-to-end campaign execution. You’ll manage our HR cross-sell programs inclusive of launching, reporting, experimenting, and optimizing campaigns geared towards various audiences. You’ll define audiences and behavioral triggers, project manage copy and creative development, and report on the results
Build and manage relationships. You’ll need to partner closely with our internal teams across brand, analytics, product management, product marketing, sales and more in order to succeed in this role
Proactively share insights across the organization. Ensure cross-functional alignment by proactively keeping everyone in the loop on performance, building alignment, & setting shared priorities
Qualification
Required
5+ years of experience in a fast-paced, data-driven role like consulting, product, investment banking, or bizops
Experience analyzing data to drive business strategy. You'll need to translate both quantitative data (SQL, Excel) and qualitative observations into actionable insights
Superb cross-functional collaboration and project management skills. You'll drive initiatives that span marketing, sales, data science, engineering, product, brand, and marketing ops
A hacker's mentality with structured problem-solving skills. We place a big emphasis on creativity matched with the ability to break down an ambiguous problem into solvable components
Stellar written and verbal communication skills. You have an eye for good email & ad copy, and know how to get in the heads of our customers
Taking initiative is second nature to you. Without prompting, you'll dive deep into quantitative and qualitative signals throughout the funnel to find challenges and solutions
Bias to speed. We move very quickly, and will expect you to set a similar pace for your product area
Company
Rippling
Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system.
1001-5000 employees
H1B Sponsorship
Rippling has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (42)
2023 (70)
2022 (81)
2021 (33)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$2.44BKey Investors
CoatueGreenoaksFounders Fund
2025-05-09Series G· $450M
2024-04-22Series F· $200M
2024-04-22Secondary Market· $590M
Leadership Team
Albert Strasheim
Chief Technology Officer
Adil Syed
CFO
Recent News
2026-01-16
2026-01-15
FundersClub
2026-01-13
Company data provided by crunchbase