Glidewell Dental · 1 month ago
Sr. Brand & Product Marketing Manager- Dental
Irvine, California
Full-time
Onsite
Senior Level, Lead/Staff
$98K/yr - $130K/yr
8+ years expGlidewell Dental is an industry leader in dental technology known for agility and innovation. The Sr. Brand & Product Marketing Manager will execute marketing strategies and collaborate with cross-functional teams to drive product development and business growth.
BiotechnologyDentalManufacturingMedical
Responsibilities
Executes brand and product marketing strategies involving market research and analyses, preparing marketing materials, and evaluating marketing budgets for assigned products, product categories, or business entities
Assists in preparing business plans, feasibilities, roadmaps, reports, and other business intelligence for review by management, peers, and stakeholders across the organization to drive product development and marketing activities
Drives revenue, profitability, business growth as measured by active, new and restart users, share of wallet and lifetime value objectives
Formulates and reviews corporate short and long-range plans, goals, and objectives for specific product or product line
Performs project management activities that commercialize the product, including but not limited to market strategy, packaging, and product to brand
Partners with cross-functional teams to execute approved plans/projects
Aligns cross-functional teams and contributors around approved plans/projects and facilitate success by keeping plans on track and in focus
Collaborates with cross-functions stakeholders to ensure a smooth and seamless transition of new product development from scale up to launch, both internally and externally, both on time and to spec
Assists with Executive Stand-up Meeting presentation and follow-up
Provides monthly business report covering performance versus forecast and progress on approved initiatives
Mentors and trains other team members
Assists in and responsible for the development and implementation of brand marketing plans and activities
Launches and manages campaigns across various channels
Maintains brand messaging and claims document
Increases marketing communication effectiveness and minimizes acquisition costs
Develops customer-facing content and digital journeys
Executes activity plans to drive awareness, engagement, and purchases
Functions as a go-to subject matter expert on products and services in the assigned category and any gaps or opportunities in our product mix
Serves as technical adviser by demonstrating products and troubleshooting product issues
Manages product roadmap, assisting in development of stage gate proposals and updates
Assists and leads in the development and launch of new products, ensuring alignment with brand strategy and customer needs and requirements
Assists in sustaining the development of existing products, ensuring any changes are reflected in all aspects of the operation (e.g., internal documentation, customer communication, etc.)
Works closely with product development teams to ensure product features and benefits align with brand values and messaging
Manages and prioritizes incoming product concepts, ideas, applications, and initiatives, identifying relevant new product opportunities
Prepares monthly/quarterly and annual forecast models, as well as reporting on key performance indicators
Oversees the planning and execution of brand events, such as product launches, trade shows, and educational events
Works with cross functional teams to coordinate logistics and manage event details to ensure successful execution
Conducts competitive product analysis and market research to understand consumer behavior and professional audience preferences
Applies consumer insights and market intelligence to develop approaches to link a brand identity to the company and its products
Gathers and analyzes consumer feedback to inform brand strategies and product improvements
Tracks competitor activities and market trends to support brand decision-making and strategy adjustments
Monitors and tracks marketing expenses, ensuring expenditures are within budget and aligned with strategic priorities
Tracks and reports on projected and realized return on investment (ROI) for new products, marketing initiatives, and other programs, partnering with Finance to report on the actual ROI
Determines the profitability and viability of new products or product enhancements
Supports quarterly and annual forecasting exercises for the organization with insights into data and reporting on macro and micro market trends
Prepares reports on brand performance metrics
Analyzes data to provide insights and recommendations
Performs strategic reviews related to brand strategy and product development
Performs other related duties and projects as business needs require at direction of management
Qualification
Required
Bachelor's degree in Marketing or related field required
Minimum eight (8) years of relevant experience
Previous dental background, required
Strong expertise in brand strategy and brand building
Experience in both upstream and downstream marketing, required
Ability to manage and build programs from the ground up
Benefits
Medical
Dental
Vision
401K with company match
Company-paid life insurance
Additional onsite dental services
Vacation
Holiday
Sick time
Employee gym (with fitness classes and meditation room)
Employee medical/wellness center (with massage therapy and acupuncture)
Two company subsidized cafes
Internet cafes
Employee lounges with big screen TVs
Game tables
Fun company sponsored events
A diverse work environment with over forty nationalities represented
And much more!
Company
Glidewell Dental
Glidewell is America’s largest digital dental lab, pioneering industry-first innovations that expand what’s possible in restorative dentistry.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Sergei Azernikov
VP of CAD/CAM Software Development
Recent News
EIN Presswire
2025-09-12
2025-05-17
Company data provided by crunchbase