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Spring Health · 3 days ago

Senior Director, B2B Marketing Programs

United States

Full-time

Remote

Director/Executive

$199K/yr - $249K/yr

10+ years exp

Spring Health is on a mission to revolutionize mental healthcare by removing barriers that prevent access to help. They are seeking a highly strategic and results-driven Senior Director of Marketing Programs to develop and manage integrated marketing programs that drive engagement and revenue growth for their B2B clients.

Artificial Intelligence (AI)Health CareMental HealthmHealthWellness

Responsibilities

Plan, organize and execute marketing programs to drive engagement, generate new business leads and grow existing business within our target accounts, including both one to many and one to few ABX programs

Leverage predictive analytics and intent data tools and other leading edge martech to drive highly targeted prospects from lead to close

Work with content marketing and product marketing to align on core messaging and elevate the quality of execution along each step of the buyer journey

Work with digital teams to conduct A/B testing of messaging to improve response and conversion rates

Forge strong partnerships with sales organization to ensure seamless execution of campaigns at the segment level, adapting strategies to segment nuances

Lead, educate and coach sales and marketing teams on marketing campaign efforts

Manage the marketing programs budget and provide closed-loop communication about spending and planned allocations

Evaluate, select and manage outside vendors (e.g., technology partners, data providers, agencies) that may contribute to named-account marketing

Measurement, reporting and analytics: Report on program results including engagement, contacts, meetings and opportunities; ensure ROI is measured for all campaigns on an ongoing cadence

Qualification

B2B marketing experienceABX program managementData-driven marketingDigital marketing technologiesSEM expertisePaid social mediaProgram management skillsAnalytical skillsCommunication skillsCreative thinkingDetail oriented

Required

Strategic, results-driven mindset with a proven ability to maintain successful relationships with sales and translate business needs to marketing programs and pipeline

10-15+ years enterprise marketing experience in a role managing multi-channel marketing campaigns/programs with at least 5 years in ABX and people management

Ability to lead with a digital first mindset and leverage data-driven digital marketing technologies in demand creation and pipeline acceleration

Strong SEM, paid social and 3rd party paid media expertise

Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas

Detail oriented with strong program management skills, balanced with the ability to think strategically

Expertise in ABX best practices and martech landscape

Metrics driven with demonstrated analytical skills

Strong written and oral communication skills

Benefits

Health, Dental, Vision benefits start on your first day at Spring.

Employer sponsored 401(k) match of up to 2% for retirement planning

A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

We offer competitive paid time off policies including vacation, sick leave and company holidays.

At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.

Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.

Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.

Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription

Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care

Up to $1,000 Professional Development Reimbursement a year.

$200 per year donation matching to support your favorite causes.