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Tinuiti · 1 month ago

Senior Manager, Affiliate

United States

Full-time

Remote

Mid, Senior Level

$110K/yr - $120K/yr

7+ years exp

Tinuiti is the largest independent full-funnel marketing agency in the U.S., and they are seeking a Senior Manager, Affiliate to lead affiliate marketing initiatives. This role involves client management, team leadership, and driving performance through innovative affiliate strategies.

AdvertisingAffiliate MarketingAnalyticsCRMEmail MarketingMobileSearch EngineSEMSEOSocial Media Advertising

Responsibilities

Lead the strategic alignment of affiliate marketing initiatives with client objectives, ensuring that recommendations drive performance and growth

Engage with key client stakeholders to discuss affiliate strategies, offering insights to enhance program effectiveness

Oversee the seamless onboarding and transitions of affiliate marketing accounts, introducing innovative strategies to expand reach and revenue

Ensure that affiliate tracking and ad operations are accurately delivered, partnering with the ad ops team to provide best-in-class guidance

Provide coaching and feedback to affiliate team members, ensuring that they meet performance goals and deliver optimal results

Support the team in developing strong affiliate partnerships and fostering ongoing program improvement

Collaborate with leadership to set financial targets for affiliate programs, ensuring efficient resource allocation to maximize ROI

Monitor affiliate program margins and ensure financial goals are met

Stay updated on affiliate marketing trends, technologies, and industry shifts to implement innovative tactics that enhance performance

Drive thought leadership by introducing cutting-edge strategies to improve affiliate campaign effectiveness

Equip clients with the knowledge to confidently discuss affiliate marketing strategies, ensuring they understand the value and impact of affiliate efforts

Maintain deep knowledge of affiliate marketing trends, emerging networks, and platform updates to provide informed recommendations to clients

Design and implement affiliate marketing strategies that align with business goals, identifying new affiliate partnerships to drive growth

Build and maintain strong relationships with affiliates and networks, optimizing performance through regular communication and strategic reviews

Collaborate with cross-functional teams to integrate affiliate strategies with broader marketing campaigns and initiatives

Oversee the affiliate marketing budget, ensuring effective resource allocation and negotiating favorable terms with affiliates and networks

Analyze affiliate performance metrics and provide leadership to ensure continuous improvement and successful execution of strategies

Qualification

Affiliate marketing expertiseData analysis skillsManagement experienceGoogle Suite proficiencyMicrosoft Excel proficiencyMicrosoft PowerPoint proficiencyMultitasking abilityCommunicationInterpersonal skillsTime management

Required

7-10 years of experience in Affiliate roles with a proven track record of executing successful campaigns

Management experience required

Expertise in leading Affiliate platforms and tools required

Demonstrated success analyzing data and using analytics tools to drive marketing decisions

Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint

Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives

Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams

Benefits

Unlimited PTO

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources