Marketing Automation Manager jobs in United States
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Buyers Edge Platform · 1 month ago

Marketing Automation Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
date3+ years exp

Buyers Edge Platform is a leading digital procurement network and solutions provider for the foodservice industry. The Marketing Automation Manager will develop, execute, and optimize marketing automation programs using Salesforce Marketing Cloud, manage contact data, and analyze campaign performance to support company growth and retention goals.

Food DeliveryHospitalitySaaSSoftwareSupply Chain Management
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Culture & ValuesbadNo H1Bnote

Responsibilities

Own and optimize Dinova’s outbound marketing platforms and integrations
Develop and implement marketing automation workflows, triggers, and personalized customer experiences for email and push notification channels
Manage and maintain the Salesforce Marketing Cloud (SFMC) instance (functionality, integration, security)
Conduct QA on all automations to ensure accuracy and proper functionality
Work with development team in an agile process to deliver platform improvements that enable more advanced targeting and content
Manage segmentation, database growth, and hygiene within SFMC
Stay current on SFMC trends and capabilities
Collaborate with marketing team to execute outbound communications that leverage full potential of SFMC
Analyze data and customer insights to measure campaign effectiveness and identify optimization opportunities
Prepare reports on performance metrics and strategic insights for leadership
Conduct A/B testing for email and campaign components (subject lines, CTAs, messaging)
Stay up to date on opt-in laws and privacy regulations (e.g., CAN-SPAM)

Qualification

Salesforce Marketing CloudMarketing automation strategyA/B testingData analysisCross-departmental collaboration

Required

3 to 5 years of experience working to deliver email and push notification campaigns
Proficiency with Salesforce Marketing Cloud, including journey building, automation, and data management
Ability to troubleshoot and resolve marketing technology issues
Ability to work in an agile development process to launch new features
Strong understanding of marketing automation strategy, segmentation, and lead nurturing
Analytical skills to interpret campaign data and generate insights
Ability to conduct A/B testing and optimize digital campaigns
Strong communication and cross-departmental collaboration skills
Ability to train and support marketing teams in SFMC use

Benefits

Medical
Dental
Vision
FSA
Company-paid life insurance
401(k) with company match
Flexible PTO policy

Company

Buyers Edge Platform

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Buyers Edge Platform is a data-driven supply chain, contracting, and purchasing partner in the food service industry.
dateFounded in 1998
location
Waltham, Massachusetts, USA
people-size501-1000 employees
web-link
https://www.buyersedgeplatform.com

Funding

Current Stage
Late Stage
Total Funding
$425M
Key Investors
General AtlanticBregal Sagemount
2024-04-08Private Equity· $425M
2019-07-08Private Equity

Leadership Team

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Sean Lee
Chief Financial Officer
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Jaime Selga
President - Middle East, Africa, Asia
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Recent News

PR Newswire
Buyers Edge Platform Appoints Jaime Selga to Lead Expansion Across the Middle East, Africa & Asia
2025-12-08
PR Newswire
Buyers Edge Platform Appoints Sean Donahue as President of Its Digital Procurement Network
2025-11-03
PR Newswire
Buyers Edge Platform Strengthens Club Market Leadership with NGCRA Acquisition
2025-10-07
Company data provided by crunchbase