Sercante ยท 1 month ago
Alliances Manager, Emerging Tech
Sercante is a company focused on innovation in the tech industry, and they are seeking an Alliances Manager for Emerging Tech. In this role, you will build strategic partnerships and lead co-marketing initiatives to enhance their offerings in marketing, sales, and customer success.
B2BCRMEmail MarketingMarketing AutomationSales Automation
Responsibilities
Scout and strategize by mapping the tech landscape (in partnership with our Practice & sales leadership), identifying the next wave of high-potential partners, and building the business case for why we should align with them
Build and nurture relationships by leading outreach to new allies, pitching the value of partnering with Sercante, and acting as the main point of contact for your alliance portfolio
Drive collaborative action by partnering with our internal sales and marketing teams to design co-marketing campaigns, joint sales efforts, and new integrated solutions
Support the development of the playbook by creating a "tiering" system for partners and a clear roadmap for building an ecosystem that drives services revenue to Sercante and our sister companies
Measure and report on impact, tracking partnership performance, analyzing what's driving revenue, and advising leadership on where to focus next
Qualification
Required
7+ years in tech consulting, marketing, or alliances
Familiarity with hot, emerging tech in sales, marketing & customer success
Ability to build a go-to-market plan and flawlessly execute, driving pipeline and revenue in these emerging areas
Exceptional relationship-building, communication, and negotiation skills; you can build trust and alignment from the C-suite to the product team
A strategic and analytical mindset with a focus on creating frameworks, measuring performance, and driving tangible ROI
Self-motivation and adaptability to thrive in a dynamic, fast-paced environment where you'll be building something new
Company
Sercante
Sercante is a Salesforce & Pardot consulting firm offering marketing automation managed services, Pardot training, & custom API integration