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Prismatik · 1 month ago

Sr. Brand & Product Marketing Manager- Dental

Irvine, CA

Full-time

Onsite

Senior Level, Lead/Staff

$98K/yr - $130K/yr

8+ years exp

Prismatik is a company focused on dental products, and they are seeking a Senior Brand & Product Marketing Manager. This role involves executing marketing strategies, driving product development, and collaborating with cross-functional teams to ensure successful product launches and brand management.

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Responsibilities

Executes brand and product marketing strategies involving market research and analyses, preparing marketing materials, and evaluating marketing budgets for assigned products, product categories, or business entities

Assists in preparing business plans, feasibilities, roadmaps, reports, and other business intelligence for review by management, peers, and stakeholders across the organization to drive product development and marketing activities

Drives revenue, profitability, business growth as measured by active, new and restart users, share of wallet and lifetime value objectives

Formulates and reviews corporate short and long-range plans, goals, and objectives for specific product or product line

Performs project management activities that commercialize the product, including but not limited to market strategy, packaging, and product to brand

Partners with cross-functional teams to execute approved plans/projects

Aligns cross-functional teams and contributors around approved plans/projects and facilitate success by keeping plans on track and in focus

Collaborates with cross-functions stakeholders to ensure a smooth and seamless transition of new product development from scale up to launch, both internally and externally, both on time and to spec

Assists with Executive Stand-up Meeting presentation and follow-up

Provides monthly business report covering performance versus forecast and progress on approved initiatives

Mentors and trains other team members

Assists in and responsible for the development and implementation of brand marketing plans and activities

Launches and manages campaigns across various channels

Maintains brand messaging and claims document

Increases marketing communication effectiveness and minimizes acquisition costs

Develops customer-facing content and digital journeys

Executes activity plans to drive awareness, engagement, and purchases

Functions as a go-to subject matter expert on products and services in the assigned category and any gaps or opportunities in our product mix

Serves as technical adviser by demonstrating products and troubleshooting product issues

Manages product roadmap, assisting in development of stage gate proposals and updates

Assists and leads in the development and launch of new products, ensuring alignment with brand strategy and customer needs and requirements

Assists in sustaining the development of existing products, ensuring any changes are reflected in all aspects of the operation (e.g., internal documentation, customer communication, etc.)

Works closely with product development teams to ensure product features and benefits align with brand values and messaging

Manages and prioritizes incoming product concepts, ideas, applications, and initiatives, identifying relevant new product opportunities

Prepares monthly/quarterly and annual forecast models, as well as reporting on key performance indicators

Oversees the planning and execution of brand events, such as product launches, trade shows, and educational events

Works with cross functional teams to coordinate logistics and manage event details to ensure successful execution

Conducts competitive product analysis and market research to understand consumer behavior and professional audience preferences

Applies consumer insights and market intelligence to develop approaches to link a brand identity to the company and its products

Gathers and analyzes consumer feedback to inform brand strategies and product improvements

Tracks competitor activities and market trends to support brand decision-making and strategy adjustments

Monitors and tracks marketing expenses, ensuring expenditures are within budget and aligned with strategic priorities

Tracks and reports on projected and realized return on investment (ROI) for new products, marketing initiatives, and other programs, partnering with Finance to report on the actual ROI

Determines the profitability and viability of new products or product enhancements

Supports quarterly and annual forecasting exercises for the organization with insights into data and reporting on macro and micro market trends

Prepares reports on brand performance metrics

Analyzes data to provide insights and recommendations

Performs strategic reviews related to brand strategy and product development

Performs other related duties and projects as business needs require at direction of management

Qualification

Brand strategyUpstream marketingDownstream marketingMarket researchProduct managementBusiness intelligenceCampaign managementConsumer insightsData analysisEvent planningTroubleshootingMentoringCollaborationCommunication