Arena Club · 1 month ago
Paid Media Marketing Manager
Arena Club is pioneering the collectibles domain by introducing the first-ever digital card show. In this role, you'll lead the execution, optimization, and scaling of performance marketing campaigns across various platforms to drive customer acquisition and revenue.
InternetMachine LearningSports
Responsibilities
Plan, launch, and manage multi-channel paid media campaigns with a focus on customer acquisition and ROAS
Strategically allocate and optimize media budgets across platforms like Meta, Google Ads, TikTok, etc
Execute audience targeting, bid strategies, ad testing, and performance tracking across all active campaigns
Monitor campaign performance daily and adjust tactics to drive continuous improvement
Collaborate with creative teams to develop and test high-performing ad concepts, copy, and visuals
Generate weekly performance reports with actionable insights and strategic recommendations
Set up and manage tracking infrastructure including UTM tagging, Google Tag Manager, Meta Pixel, and other attribution tools to ensure data accuracy
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
2-5 years of hands-on experience in paid media buying, preferably in a DTC or marketplace/e-commerce environment
Proven success managing paid campaigns across Meta, Google Ads (Search, Display, Shopping), TikTok, etc
Strong analytical skills with the ability to translate performance data into action
Proficiency in tools such as Google Analytics, Google Tag Manager, Meta Ads Manager, and Excel/Google Sheets
Experience with creative testing frameworks and performance-focused ad creative development
Ability to work independently, manage multiple projects, and adapt quickly in a dynamic startup environment
Preferred
Passion for sports, TCG, or collectibles is a plus
Company
Arena Club
Arena Club reimagines sports card collecting with trusted trading, grading, and a fun digital-meets-physical experience.
Funding
Current Stage
Growth StageTotal Funding
$10M2022-09-09Series A· $10M
Recent News
sportsbusinessjournal.com
2024-12-16
2024-04-09
Company data provided by crunchbase