HeyGen · 3 weeks ago
Head of User Acquisition
San Francisco / Los Angeles
Full-time
Onsite
Lead/Staff, Director/Executive
$180K/yr - $230K/yr
5+ years expHeyGen is a company focused on making visual storytelling accessible to all. They are seeking a Head of User Acquisition to strategically own and scale their global user acquisition efforts across various channels, working closely with engineering, data, and product teams to enhance user engagement and conversion.
E-LearningGenerative AISoftwareWeb Apps
Responsibilities
Own all acquisition channels — paid, organic, and emerging. Develop the strategy, lead execution, and build systems to scale
Lead paid media across Meta, Google, YouTube, TikTok, and more. Prioritize creative testing, CAC efficiency, and LTV:CAC optimization
Drive organic-led growth, affiliates, SEO, and lifecycle programs
Partner with acquisition engineering and product to build user-facing features that drive acquisition and conversion from within the product
Define measurement frameworks, ensure attribution fidelity, and make high-quality decisions from data, even when it's imperfect
Collaborate with brand and content teams to run high-velocity testing across ad creative, landing pages, and messaging frameworks
Qualification
Required
5–10+ years of acquisition experience in high-growth startups or tech companies
Owned both paid and organic channels at scale, with strong creative instincts and media buying chops
Think in systems, loops, and constraints, not just tactics and quick wins
Product-minded and comfortable working with engineers and PMs on in-product acquisition experiences
Strong data spine — can build dashboards, interpret data, and act on insights without overcomplicating
Move fast, own outcomes, and thrive in a high-autonomy environment with sharp, ambitious teammates
Operate independently and think strategically. This role is designed to replace an exec-level dependency
Preferred
Experience in UGC, YouTube automation, or creator/community-led growth
Benefits
401k plan
Health benefits
Generous PTO
A parental leave program
Emotional health resources
Company
HeyGen
HeyGen is an AI video generation platform that specializes in video creation, AI avatars, and generative AI.
51-200 employees
H1B Sponsorship
HeyGen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (11)
2024 (5)
Funding
Current Stage
Growth StageTotal Funding
$69MKey Investors
Benchmark
2024-03-25Series A· $60M
2022-11-08Seed· $9M
Leadership Team
Wayne Liang
Co-founder, Chief Innovation Officer
Recent News
Tech Funding News
2025-10-31
Company data provided by crunchbase