The Ad Firm · 2 months ago
Conversion Rate Optimization (CRO) Specialist
The Ad Firm is a US-based, performance-driven digital marketing agency recognized for delivering measurable ROI through transparent strategies and proven results since 2009. They are seeking a Conversion Rate Optimization (CRO) Specialist to lead testing and optimization efforts while managing client analytics setups, conversion tracking, and reporting.
AdvertisingSEOWeb Design
Responsibilities
Conduct conversion audits and develop testing roadmaps
Plan and execute A/B and multivariate tests (Google Optimize, VWO, Optimizely, etc.)
Set up and manage client GA4 properties, conversion events, and reports
Build dashboards and analyze data to identify growth opportunities
Collaborate with PPC, SEO, and design teams to improve campaign performance
Translate findings into actionable insights for clients and internal teams
Qualification
Required
3+ years of CRO and analytics experience, preferably in an agency setting
Expert-level knowledge of GA4 (certification strongly preferred)
Experience setting up conversion tracking and event-based reporting
Skilled in Hotjar, Tag Manager, Data Studio, and related tools
Strong grasp of UX, data interpretation, and funnel optimization
Proven track record of improving conversion rates through testing and analytics
Benefits
Competitive salary and performance-based bonuses.
Professional development support and SEO tool access.
Flexible remote work options.
2 weeks Paid Time-Off
Paid Sick Leave
8 Paid Holidays
Health Insurance
Company
The Ad Firm
Services we offer include: SEO (Search Engine Optimization), PPC (Pay Per Click) Management, Website Development & Design, Content and Mobile Marketing Strategy, Email Marketing, Sales Optimization ( Conversion Rate Optimization, Affiliate Marketing, Online Presence Analysis), and much more! What differentiates us from the “turn and burn” digital marketing companies you might have come across is our ongoing commitment to our clients.