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Check Point Software · 10 hours ago

Manager, Marketing Analytics

Redwood City, CA

Full-time

Hybrid

Mid, Senior Level

$122K/yr - $209K/yr

5+ years exp

Check Point Software is a leading vendor in Cyber Security, recognized for its innovative culture and commitment to employee satisfaction. The role of Manager, Marketing Analytics involves leading the marketing analytics team to drive data-driven decision-making, develop robust frameworks for marketing performance, and deliver actionable insights to enhance ROI.

Cyber SecurityHardwareIT ManagementNetwork SecuritySoftware

No H1B

Responsibilities

Define the global marketing analytics vision, roadmap, and KPIs aligned with company growth objectives

Build and manage a marketing measurement framework spanning brand, demand generation, ABM, digital, events, and customer marketing

Mature the attribution model beyond linear shared attribution and reflect the actual buyer journey

Align measurement framework to other stakeholders for revenue impact, pipeline contribution, and budget efficiency

Assess and optimize the efficiency of marketing activities throughout the customer lifecycle to achieve key business outcomes

Lead a team of marketing analysts by articulating a clear vision and guiding the establishment of measurable marketing KPIs and frameworks

Cultivate a culture of continuous improvement by providing strategic direction, setting expectations, and maintaining team motivation

Deliver weekly, monthly, and quarterly executive-level dashboards with actionable insights

Lead forecasting and scenario modeling for pipeline growth and marketing ROI

Generate critical insights into customer behaviors using analytical methods to identify opportunities for acquisition and retention

Qualification

Marketing AnalyticsAttribution ModelsTeam LeadershipPowerBITableauSnowflakeCommunication SkillsCross-Functional Collaboration

Required

Over 5 years of experience in Marketing Analytics within a B2B technology environment, with a thorough understanding of marketing measurement, incrementality, channel attribution, and ROI frameworks

Managerial experience leading a team of Marketing Analysts

Hybrid role - 2-3 days a week in the Redwood City office. (relocation is not offered)

Expertise in one or more analytics and visualization tools, such as PowerBI, Tableau, or Snowflake. Have working knowledge of CDPs, 6sense, GA4, social tracking tools

Proven success building multi-touch attribution and pipeline reporting frameworks

Excellent communication skills, capable of conveying complex concepts clearly to both technical and non-technical stakeholders

Ability to manage cross-functional relationships and present findings to leadership across various organizational levels

Authorized to work in the United States without sponsorship now or in the future