LDX Digital ยท 1 month ago
Digital Strategist- Google & YouTube Ads
Los Angeles, CA
Full-time
Hybrid
Senior Level
$60K/yr - $100K/yr
6+ years expLDX Digital is a cutting-edge digital marketing agency specializing in Google Ads and native advertising. They are seeking a highly skilled Digital Strategist to lead the strategy, execution, and optimization of paid search campaigns across Google Ads, focusing on delivering measurable success for their clients.
Marketing & Advertising
Responsibilities
Campaign Strategy Development, Craft comprehensive advertising strategies by conducting in-depth market research, identifying target audiences, and analyzing competitors
Setting targets for all accounts minimum 25% scale month-o-month
Creative testing and development, use the resources of the creative team to consistently innovate and introduce new approaches and new things into the accounts. Videos, Images, Advertorials, VSLs, Copywriting, etc
Fostering Innovation in Ad Strategies and account management, whether it is adopting AI powered solutions, exploring new ad formats or testing advertorials and VSLs
Create Playbooks, for specific niche strategies. I.e. health and wellness niche, Fashion and apparel, SaaS, etc
Implement and monitor all new processes and ensure they are followed in the wider team
Attend and speak on the client calls, hold conversations around innovation, scaling plans for the accounts and development of the overall client's business
Support the team with any and all account related questions or issues. If an account is off-track or exceeds targets, how can we maximize our gains or get to where we need to be
Train and develop team members to become better leaders and better account managers. Both their technical and interpersonal skills
Set monthly goals (in the form of a checklist) with all clients on the monthly call, monitor and ensure all the goals will be hit during the month. (repeat every month)
Establish a culture of innovation and optimization, the team should not be afraid to make mistakes and should be able to run all of their accounts without the hand-holding. Nobody should be afraid to speak up, ask questions and seek ways to improve their accounts performance. All change should be taken as a positive
Hit the yearly Goals set by the management team, through innovation, collaboration, and driving the accounts with non-traditional approaches
Analyze Market Trends and Competitor Activities. Stay on top of industry developments and competitor strategies to inform decision-making and maintain a competitive edge in the digital advertising landscape
Advocate for Innovation not only within the agency and confined by Google ads, but provide input to the clients wider business as a whole. Suggestions to implement winner Google VSLs or Advertorials also on Facebook, etc. Train the team to start making these recommendations independently
Qualification
Required
Certifications: Advanced certifications in Google Ads, SEO, SEM, Google Analytics, or attribution tools (e.g., Triple Whale, Northbeam) are highly valued. Additional certifications in CRO or UX are a strong advantage
Leadership Experience: 6+ years of hands-on experience in managing performance marketing campaigns, with at least 3 years in a senior or strategic role, preferably in an agency setting
Proven track record of managing six-seven figure monthly ad budgets with measurable ROI
Experience leading or mentoring teams, with a demonstrated ability to develop talent and foster collaboration
Proficiency: Expertise in Google Ads, Google Analytics (GA4), Looker Studio, Shopify, and leading attribution tools (Triple Whale, Northbeam, etc.)
Supplementary Tools: Familiarity with CRM platforms (e.g., HubSpot, Salesforce), project management tools (e.g., ClickUp, Monday.com), and analytics platforms (e.g., Mixpanel, Hotjar)
Technical Aptitude: Basic knowledge of HTML, CSS, or JavaScript for troubleshooting or collaborating with development teams
Exceptional ability to analyze complex datasets, identify trends, and translate insights into actionable strategies
Advanced understanding of marketing funnels, customer segmentation, and lifecycle marketing
Proven ability to develop and implement data-driven strategies that align with clients' business goals
Experience in crafting and refining omnichannel marketing strategies, incorporating paid search, display, video, and emerging ad formats (e.g., Discovery ads, Performance Max campaigns)
Strong ability to conceptualize, test, and optimize creative ad elements and landing pages for performance
Adept at leveraging A/B testing and multivariate testing frameworks for continuous improvement
Stakeholder Collaboration: Outstanding communication skills to manage and align diverse stakeholder expectations
Training and Mentorship: Skilled in onboarding, training, and mentoring junior and midweight team members
Proven ability to manage multiple client accounts and complex projects concurrently without compromising quality or deadlines
Highly organized, detail-oriented, and capable of prioritizing tasks effectively in a fast-paced environment
Demonstrated ability to stay ahead of trends in digital marketing and quickly adapt strategies to new platforms, tools, and algorithms
Thrives under pressure, managing challenges with a solutions-focused approach
A growth mindset with a passion for innovation and continuous learning
Collaborative team player who contributes to a positive and high-performing work culture
Preferred
A degree in Digital Marketing, Communications, Computer Science, Business, or a related field is preferred
Strong knowledge of YouTube/Demand Gen campaigns will be given a strong advantage
Benefits
Fully Remote Work: Enjoy the flexibility to work from anywhere
Impactful Voice: Be a key player in shaping media strategies and driving client success
Growth Opportunities: Advance your career quickly in a dynamic and fast-paced environment
Continuous Learning: Access to the latest courses, certifications, and learning opportunities. We support your professional growth
Competitive Compensation: Earn competitive pay with performance-based bonuses
Vibrant Culture: Join a team of ambitious professionals in a supportive, collaborative environment
Client Impact: Work with high-profile clients, delivering significant business impact through innovative media strategies
Company
LDX Digital
We help innovative brands build compounding growth through intelligent data driven advertising. Here at LDX Digital we have one mission.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase