HCA Healthcare · 1 week ago
Paid Media Analyst
Nashville, TN
Full-time
Onsite
Mid Level
3+ years expHCA Healthcare is committed to giving back to the community and is seeking a Paid Media Analyst to join their enterprise marketing team. The role focuses on analyzing paid media campaign performance, generating actionable insights, and optimizing strategies across digital channels.
BiotechnologyHealth CareHospitalMedicalPrimary and Urgent Care
Responsibilities
Analyze paid media campaign performance across search, social, and programmatic channels
Develop actionable insights and recommendations to improve media ROI
Support media mix modeling (MMM) and multi-touch attribution frameworks
Collaborate with internal COEs and external agencies to align data with marketing goals
Design and manage A/B testing strategies to validate and scale successful tactics
Ensure compliance with HIPAA, GDPR, and internal data governance standards
Build dashboards and reports using tools like Tableau, Power BI, or Google Data Studio
Qualification
Required
Bachelor's degree required
3–5 years of experience in digital marketing analytics or media optimization
Proficiency in Google Analytics, Adobe Analytics, Tableau, or similar platforms
Experience with tag management systems (e.g., Google Tag Manager)
Strong analytical and problem-solving skills
Excellent communication and collaboration abilities
Preferred
Master's degree preferred
Experience in healthcare or regulated industries
Certifications in Google Marketing Platform or similar
Benefits
Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
Free counseling services and resources for emotional, physical and financial wellbeing
401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
Employee Stock Purchase Plan with 10% off HCA Healthcare stock
Family support through fertility and family building benefits with Progyny and adoption assistance.
Referral services for child, elder and pet care, home and auto repair, event planning and more
Consumer discounts through Abenity and Consumer Discounts
Retirement readiness, rollover assistance services and preferred banking partnerships
Education assistance (tuition, student loan, certification support, dependent scholarships)
Colleague recognition program
Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.
Company
HCA Healthcare
HCA Healthcare provides medical education and healthcare services in locally managed facilities. It is a sub-organization of North Florida Endoscopy Center.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$8.51B2025-10-31Post Ipo Debt· $3.25B
2025-02-24Post Ipo Debt· $5.25B
2014-06-25Post Ipo Debt· $3.2M
Leadership Team
Nicholas Manning
Chief Executive Officer
Nick Lane
Regional Vice President Human Resources
Recent News
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