Georgia Pacific · 1 month ago
Associate Creative Lead - Dixie
Atlanta, GA
Full-time
Onsite
Senior Level
7+ years expGeorgia-Pacific is seeking an Associate Creative Lead to guide creative excellence for the Dixie® brand within their in-house creative agency, TreeHouse. This role involves leading creative strategies, ensuring brand consistency, and fostering a high-performing team while collaborating with various stakeholders.
Paper & Forest Products
Responsibilities
Develop deep expertise in the Dixie® brand, including positioning, tone of voice, products, category dynamics, audiences and customers
Ensure consistent brand stewardship and high-quality creative across integrated campaigns, social content, shopper marketing, eCommerce/PDP, web and digital experiences, email marketing, and sales enablement
Lead creative direction for priority initiatives, ensuring work is insight-driven and aligned to strategic objectives
Serve as the primary creative partner for Dixie® stakeholders
Translate business goals, insights, and marketing priorities into clear creative strategies, briefs, and execution plans
Anticipate needs, identify opportunities, and recommend ideas or efficiencies that support the brand’s objectives and improve the creative process
Build and support a high-performing creative team aligned to the Dixie® business
Create clarity for the team by setting strong expectations, aligning on priorities, and ensuring everyone understands where to focus
Foster a culture of learning, inclusion, accountability, experimentation and creative excellence
Provide creative leadership that helps clarify project needs and priorities and ensures the right level of creative involvement across Dixie initiatives
Partner with project managers and producers to manage timelines, capacity, and risks
Leverage Workfront and performance data to inform decision-making and improve ways of working
Qualification
Required
7 years of creative experience in an agency or in-house environment leading creative teams and guiding multi-disciplinary work
Portfolio demonstrating excellence across brand, social, shopper, and/or digital content
Experience presenting work and recommendations to senior leaders
Understanding of marketing channels, consumer insights, and content ecosystems
Benefits
Medical
Dental
Vision
Flexible spending and health savings accounts
Life insurance
ADD
Disability
Retirement
Paid vacation/time off
Educational assistance
Infertility assistance
Paid parental leave
Adoption assistance
Company
Georgia Pacific
Georgia-Pacific (spam account)
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Brooke Feikert, SHRM-CP
HR Business Partner - Recruiting Lead
Curtis Weisner
Human Resources Business Partner
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