Conversion Tracking Specialist jobs in United States
cer-icon
Apply on Employer Site
company-logo

LocaliQ · 6 days ago

Conversion Tracking Specialist

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
money$40K/yr - $60K/yr

USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. They are seeking a skilled Conversion Tracking Specialist to implement and optimize Google Analytics 4 and Google Tag Manager for diverse client portfolios, ensuring accurate data for marketing and lead generation efforts.

AdvertisingBusiness DevelopmentSEMSEOSocial Media Marketing
check
H1B Sponsor Likelynote
Hiring Manager
Lori A. Lentz
linkedin

Responsibilities

Set up, configure, and QA Google Analytics 4 for multiple websites and web properties
Implement and troubleshoot Google Tag Manager tags, triggers, and variables for tracking
Define and track custom events, goals, and conversion paths (form submissions, CTAs, video plays, button clicks)
Configure enhanced ecommerce events and funnel tracking
Align dataLayer structure with GA4 and marketing campaign goals
Integrate GA4 with Google Ads, Looker Studio, and other platforms as needed
Set up lead capture tracking and create and manage call tracking scripts (all tracking vendors)
Provide clear documentation and training for internal marketing teams
Ensure compliance with GDPR/CCPA and cookie consent management frameworks
Monitor, troubleshoot and resolve data discrepancies across analytics and ad platforms quickly to maintain attribution accuracy

Qualification

Google Analytics 4Google Tag ManagerDataLayer structureMedia campaign trackingLead generationEcommerce funnelsGDPR complianceCookie consent managementAttribution modelingCRM integrationsCall tracking platformsLooker StudioGoogle AdsCommunication skillsProject management

Required

Proven experience setting up GA4 from scratch (not just UA migration)
Deep knowledge of Google Tag Manager, including custom event tracking
Strong knowledge and grasp of dataLayer structure, triggers, variables, and debugging tools
Experience with media campaign tracking, attribution modeling, lead generation and/or ecommerce funnels
Familiarity with server-side tagging, consent management platforms
Possess excellent communication skills to explain technical concepts to non-technical stakeholders
Ability to manage multiple projects and deadlines in a fast-paced environment

Preferred

Google Analytics and Tag Manager certifications
Familiarity with attribution modeling and multi-touch reporting
Experience with call tracking platforms and CRM integrations
Understanding of privacy regulations and cookie consent frameworks

Company

LocaliQ

twittertwittertwitter
company-logo
LocaliQ is a marketing platform that helps businesses find and convert with a suite of marketing automation and insight tools.
dateFounded in 2018
location
Pittsford, New York, USA
people-size1001-5000 employees
web-link
https://localiq.com

H1B Sponsorship

LocaliQ has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (4)
2023 (6)
2022 (2)
2021 (2)
2020 (3)

Funding

Current Stage
Late Stage

Leadership Team

leader-logo
Stephanie McLoughlin
Vice President, National Partnerships
linkedin
leader-logo
Erin Rose
Sr. Director of Partner Development and Strategic Sales
linkedin

Recent News

Social Media Today
TikTok Adds Channel Sales Experts To Marketing Partners Program
2026-01-16
The Herald
Chaotic UK Budget raises investment and recruitment concerns
2025-11-28
PRWeb
2025 BIG Awards for Business: Celebrating Visionaries Who Are Redefining Excellence and Driving Global Impact
2025-11-25
Company data provided by crunchbase