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Mattel, Inc. · 1 day ago

Director, Digital Marketing

El Segundo, CA

Full-time

Hybrid

Lead/Staff, Director/Executive

$190K/yr - $215K/yr

2+ years exp

Mattel, Inc. is a leading global toy and family entertainment company, and they are seeking a Director of Digital Marketing to enhance their Grocery sales and activation strategy. The role involves developing insight-led strategies, monitoring sales performance, and positioning Mattel as a thought-leader with key retail partners.

Consumer GoodsManufacturingOnline GamesPC GamesToys

Responsibilities

Together with Balkans channel lead, develop Mattel Grocery channel and execute with excellence

Using market knowledge of ‘best-in-class’ activation, together with Channel lead, partner with the Marketing and Digital teams to develop an insight-led strategy for the channel, aligned with Brands objectives. The strategy should include the full scope of opportunities on the market and practical solutions to capture these opportunities

Develop and analyze of consumption models to monitor Sell Out performance and develop commercial activities tailored to customer needs, ensuring brand objectives are met

Create relevant Retail listings and activation plan for the customers, based on shopper insights and according to brand opportunities, customer’s profile, and commercial priorities of Mattel

Lead forecasting process for Grocery, ensure timely and correct submission to the product source to secure in-time / in-full delivery

Stay on top of commercial KPIs effectiveness of operations, cost to serve, margin contribution and profitability of the customers

Monitor payment discipline of the customers and negotiate settlements of outstanding debts where necessary

Constantly look for new business opportunities for Mattel based on insights, consistently optimize range of products

Position Mattel as a thought-leader and strategic growth partner with key retail partners: • Work closely with our retail partners, leveraging insights to maximise sales and retention of shoppers

Plan and coordinate cross-functionally specific action to ensure high velocity of Mattel brands according to brand priorities and

Two-way sharing with Mattel Regional cross-functional team to ensure implementation of insights, learnings and best practices

Keep abreast of industry trends and connect these insights to opportunities to drive sales performance

Qualification

Shopper insightsStrategic commercial plansProject managementAnalytical thinkingNegotiation skillsCommunication skillsLateral thinkingPlanning skillsNative RomanianFluent in English