Apply on Employer Site

Hasbro · 2 weeks ago

Manager, Channel Strategy & Merchandising - Emerging & Value Channels

Pawtucket, RI

Full-time

Onsite

Mid, Senior Level

$99K/yr - $148K/yr

5+ years exp

Hasbro is a company dedicated to entertaining and connecting generations through storytelling and play. They are seeking a Manager, Channel Strategy & Merchandising - Emerging & Value Channels to lead strategies for growth in under-penetrated retail spaces and new distribution opportunities across the Americas.

Card and Board GamesConsumerGamingToys

H1B Sponsor Likely

Responsibilities

Act as the Channel Growth Leader for emerging and value channels, leading strategies that extend Hasbro’s presence

Lead the merchandising approach for Value, Club, Grocery/Drug, and Specialty channels throughout the US, Canada, and LATAM

Define channel-specific white space opportunities including value price tiers, club formats, specialty & drug/grocery exclusives, and outstanding format programs

Partner with Sales and Channel Strategy Managers (CSMs) to align channel plans with retailer strategies and promotional cycles

Build and maintain Channel Playbooks outlining “how we win” — from SKU mix to promotional levers and shopper activations

Collaborate with Shopper Marketing and Omnichannel Merchandising on cross-channel consistency and content readiness

Take charge of ODM brief consolidation and serve as the primary contact for the ODM Lead to drive implementation and sell-in across Americas channels

Analyze channel-level POS and distribution trends to identify performance gaps or expansion opportunities

Partner with Portfolio Strategy to influence Global Brand Teams (GBTs) on innovation or packaging needs outstanding to these channels

Qualification

Channel StrategyCategory ManagementShopper MarketingData Analysis ToolsMerchandisingMulti-Market ExperienceInfluence SkillsToy Industry KnowledgeCommunication Skills

Required

5+ years of experience in Channel Strategy, Category Management/Merchandising, Shopper/Customer Marketing, or Commercial/Go-To-Market positions

Proven track record to develop and complete channel-specific growth strategies across Value, Club, Grocery/Drug, or Specialty retail

Strong experience in turning POS, distribution, and segmentation insights into actionable plans that drive incremental revenue

Demonstrated success partnering with Sales, Portfolio, and Shopper Marketing to influence assortment, pack strategy, and activation plans

Ability to build clear, scalable playbooks, frameworks, and toolkits for cross-functional teams

Strong communication and influence skills — able to drive alignment across complex collaborator groups

Preferred

Experience handling multi-market scope (US + Canada and/or LATAM preferred)

Experience with data analysis tools (e.g. Circana, Kantar) is preferred

Familiarity with the toy and entertainment industry is preferred

Benefits

Health & Wellness: Medical, Dental, and Vision Insurance

Time Off to Recharge: Paid Vacation & Holidays

Financial Well-being: Generous 401(k) Match

Life & Family Support: Paid Parental Leave

Giving Back: Volunteer & Employee Giving Programs

Level Up Your Skills: Tuition Reimbursement

Exclusive Perks: Product Discounts & More!

Company

Hasbro

Glassdoor3.5

Hasbro is engaged in providing children’s and family leisure time products with brands and entertainment properties.

Founded in 1977

Pawtucket, Rhode Island, USA

5001-10000 employees

https://shop.hasbro.com

H1B Sponsorship

Hasbro has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2024 (5)

2020 (2)