Natixis Investment Managers · 1 month ago
Senior Digital Media Strategist
Boston, Massachusetts
Full-time
Hybrid
Senior Level, Lead/Staff
$90K/yr - $145K/yr
8+ years expNatixis Investment Managers is seeking a forward-thinking Senior Digital Media Strategist to shape their presence across various paid and organic channels. The role involves developing media strategies, driving innovation in AI-powered search environments, and overseeing media planning and execution to align with brand goals.
Asset ManagementFinancial ServicesImpact Investing
Responsibilities
Develop and lead integrated media strategies across programmatic, SEM, social, YouTube, podcast platforms, and AEO in conjunction with marketing managers, vendors, and media partners
Drive innovation in how we appear in AI-powered search environments (e.g., Google SGE, Bing Copilot, ChatGPT), optimizing content and media for visibility and engagement
Stay ahead of trends in media consumption and platform evolution, identifying new opportunities for brand growth
Oversee media planning, buying, and execution across all channels, ensuring alignment with brand and performance goals
Partner with SEO, content, and tech teams to implement AEO best practices across owned and paid assets
Manage agency relationships and internal teams to deliver high-impact campaigns
Define KPIs and measurement frameworks for each media channel, including emerging AEO metrics
Deliver regular performance reports and insights to senior leadership
Collaborate with analytics teams to refine attribution models and optimize media mix
Lead vendor partner relationships and collaborate cross-functionally with marketing managers, content and design teams, journey optimization, and digital delivery
Foster a culture of experimentation, agility, and continuous learning
Qualification
Required
8+ years of experience in digital media strategy, with proven success across programmatic, SEM, social, and video/audio platforms
Experience with AEO, SEO, and content optimization for AI-powered search environments
Strong understanding of media platforms including Google Ads, Meta, DSPs, YouTube, Spotify, and podcast networks
Analytical mindset with experience using media analytics tools (e.g., GA4, Adobe Analytics, SEMrush, Conductor)
Excellent leadership, communication, and stakeholder management skills
Preferred
Experience in financial services, fintech, or other regulated industries
Familiarity with brand safety, compliance, and privacy standards in digital advertising
Benefits
Comprehensive medical, dental and vision insurance
Paid time off
401k plan
Tuition reimbursement
Student loan repayment program
Wellness benefits
Volunteer programs
Company
Natixis Investment Managers
Natixis Investment Managers’ multi-affiliate approach connects clients to the independent thinking and focused expertise of more than 15 active managers.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Beatriz Pina Smith
EVP and CFO
Bradley McMillin
Director of Finance | CFO | Mirova US
Recent News
2025-07-01
2025-06-13
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