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Carnegie · 4 months ago

Senior Digital Strategist

Westford, MA

Full-time

Hybrid

Mid, Senior Level

2+ years exp

Carnegie is a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services. The Senior Digital Strategist will plan and oversee the execution of digital marketing campaigns for higher education clients, focusing on campaign management, reporting, client interaction, and team supervision.

Higher EducationMarketing

Responsibilities

Campaign Set Ups and Management

Architect complex, integrated digital strategies driven by our clients’ business marketing goals and objectives independently with little daily managerial oversight required

Identify digital business opportunities and design the media plan to drive an effective digital marketing strategy and sound tactical execution

Prepare strategic, multichannel media plans/budgets for existing and potential new clients

Oversee the execution of clients’ campaigns, ensuring goals are being met by working closely with platform specialists to continually optimize campaigns

Reporting and Analysis

Provide in-depth monthly and ad-hoc reporting and analysis for clients using Google Analytics, Google Looker Studio, and platform reporting tools

Analyze data in aggregate, identify short-term and long-term trends, and make thoughtful recommendations accordingly

Client Interaction

Foster client-agency relationships through monthly strategy calls, acting as an expert partner for clients and advising on best practices

Internal Teams

Keep up-to-date on digital landscape trends, emerging platforms, and industry news

Show thought leadership through contributions to team meetings, including bringing forward ideas around process improvements, strategic testing, and ways to increase client satisfaction/campaign success

Supervisory Responsibilities

Supervise client accounts led by junior and mid-level strategists for added support and mentorship, and to ensure a strong client relationship is maintained

Assist in training and onboarding new team members on processes and daily tasks as needed

Qualification

Digital media planningGoogle AnalyticsGoogle AdsData visualization toolsProject management softwareCommunication skillsProblem-solving skillsAttention to detailTime management

Required

Clear oral and written communication skills, both internally and externally; can confidently speak to and present on campaign performance with both clients and internal Digital team members

Experience analyzing and reporting on data trends with a full understanding of digital marketing KPIs and success metrics

Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere

Demonstrated problem-solving skills, utilizing resources to work independently and troubleshoot arising issues before escalating to senior team members

Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis

Physical requirement: Must be able to work at a computer for prolonged periods

Bachelor's degree required; Marketing/Advertising major or concentration preferred

2 or more years of experience with digital media planning and/or execution of digital marketing campaigns

Experience using and analyzing data visualization tools such as Google Looker Studio and Google Analytics

Direct experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and/or Google Display & Video 360 or other DSP required