Creative Circle · 1 week ago
Director, Influencer Marketing
New York, NY
Full-time
Hybrid
Director/Executive
$150K/yr - $190K/yr
10+ years expCreative Circle is a global agency seeking multiple Influencer Marketing Directors to be key strategic partners for top-tier healthcare and consumer brands. The role involves developing insight-driven influencer strategies, collaborating with creative and analytics teams, and overseeing the execution of complex influencer programs.
Human ResourcesRecruitingStaffing Agency
No H1B
Responsibilities
Interpret client briefs to develop insight-driven influencer approaches that drive measurable business results
Collaborate closely with creative and analytics teams to integrate storytelling, talent, and platform thinking
Develop compelling, integrated influencer plans using a mix of earned, owned, paid, and shared tactics
Oversee execution of complex influencer programs, including sourcing, contracting, FTC compliance, reporting, and optimization
Bring a trend-forward, culturally relevant lens to all work constantly identifying fresh ways to engage audiences through talent partnerships
Contribute to agency thought leadership by identifying influencer and social trends and turning them into actionable POVs
Serve as a mentor and coach to junior and mid-level team members, helping them grow their strategic thinking and executional confidence
Provide senior-level strategic counsel to clients and agency partners on influencer campaign design and execution
Lead development of influencer POVs and proactive recommendations that address evolving client needs and cultural shifts
Act as a subject matter expert in planning sessions, brainstorms, and cross-functional team meetings
Support business growth efforts by contributing to proposals, presentations, and pitch strategy
Qualification
Required
10+ years of experience in influencer marketing or a related strategic communications role, with a strong foundation in integrated campaign planning
This role requires working on HCP influencer marketing campaigns for clients in the pharma space
Proven success building and executing influencer campaigns that drive measurable impact
Experience across earned, paid, and shared influencer strategies including paid media planning in support of talent campaigns
Strong client communication skills and comfort presenting to both internal stakeholders and external partners
Experience managing influencer marketing tools (e.g., CreatorIQ, Traackr, Julius, Brandwatch, etc.)
Familiarity with healthcare marketing, compliance requirements, and working with regulated brands / pharma is a strong plus
Ability to lead and inspire junior talent while also rolling up your sleeves and driving work forward
Adept at translating insights and cultural trends into smart, scalable campaign strategies
Collaborative and flexible, thriving in a fast-paced environment and working cross-functionally with creative, media, strategy, and analytics teams
Passionate about talent and influencer storytelling especially in the context of healthcare, wellness, and consumer behavior
Benefits
Comprehensive medical, dental, and vision coverage
401(k) with company match
Health savings and flexible spending accounts
Life and disability insurance
Mental health and wellbeing programs
Family support (including fertility and adoption assistance)
Backup care
Additional perks like legal services
Identity protection
Student loan support
Company
Creative Circle
Creative Circle is one of the largest creative staffing agencies in North America
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2015-05-11Acquired
Leadership Team
Bassem Bishay
ART DIRECTOR | UI, WEB, INFOGRAPHIC DESIGN
Shannon R.
Associate HR Business Partner
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