Vectorworks · 1 week ago
Brand Engagement Specialist
United States
Full-time
Remote
Mid Level
$65K/yr - $75K/yrVectorworks Inc. is a global design software company targeting entertainment, architecture and landscape industries with enterprising and intuitive solutions that allow users to design without limits. In this role, you will lead day-to-day community engagement across major social platforms while managing relationships with influencers, creators, and industry partners to support brand awareness initiatives.
CADEnterprise SoftwareProduct DesignSoftware
Responsibilities
Build and nurture relationships with influencers, creators, associations, and publications
Manage daily community engagement, including responding to comments, DMs, and mentions across key social platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube)
Identify, vet, and onboard new creators who align with brand voice and campaign objectives
Support and project-manage brand awareness campaigns in partnership with industry associations and publications
Track and report on community sentiment, creator performance, and awareness initiatives to guide strategy
Qualification
Required
Experience in building and nurturing relationships with influencers, creators, associations, and publications
Ability to manage daily community engagement, including responding to comments, DMs, and mentions across key social platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube)
Skills to identify, vet, and onboard new creators who align with brand voice and campaign objectives
Experience in supporting and project-managing brand awareness campaigns in partnership with industry associations and publications
Ability to track and report on community sentiment, creator performance, and awareness initiatives to guide strategy
Demonstrated growth in authentic social engagement and timely, brand-aligned interactions
A strong network of creators and advocates who consistently elevate brand presence
Skilled use of social tools (e.g., Sprout) to monitor conversations and produce actionable insights
Ability to create clear, compelling social copy that reflects the brand's voice and resonates with global audiences
Effective collaboration with internal teams to connect community insights to broader marketing and communication strategies
Benefits
15 days of Paid Time Off (PTO) per year. At 5 years of employment this goes up to 20 days of PTO.
9 paid holidays and a holiday break for non-essential employees in December.
5 days of Volunteer Time Off
3 days of Summertime Leave
3.5% employer 401k contribution matching
4 weeks of paid Parental Leave
Medical, Dental, Vision
Short/Long Term Disability
Pet Insurance
Tuition Re-imbursement up to $5,250 per year
Employee discount programs
Company
Vectorworks
Global design and BIM software leader serving 650,000+ professionals in the architecture, landscape and entertainment industries.
Founded in 1985
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Darick DeHart
Chief Product Officer
Recent News
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