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Optimizely · 20 hours ago

Senior Product Marketing Manager - Opal

United States

Full-time

Remote

Senior Level

$87K/yr - $161K/yr

5+ years exp

Optimizely is a company focused on helping people unlock their digital potential through innovative marketing solutions. They are seeking a Senior Product Marketing Manager to lead the go-to-market strategy for Opal, an AI agent orchestration platform, by developing messaging, creating content, and collaborating with cross-functional teams.

ContentData ManagementMarketingSoftware

Growth Opportunities

Responsibilities

Develop differentiated messaging and value propositions that clearly articulate the power of agent orchestration, including how Opal connects tools, accelerates execution, and drives measurable outcomes. Ensure messaging is simple, compelling, and enterprise-ready

Deliver high-impact collateral for Opal — including solution narratives, launch briefs, demo storyboards, competitive tear-downs, integration one-pagers, and sales enablement deliverables — tailored for marketing, sales, partners, and customer success

Develop and maintain deep expertise in Opal’s agent capabilities, integrations, and cross-product workflows. Stay plugged in to the voice of the customer, ensuring Opal’s roadmap aligns and evolves to meet market expectations and support real use cases

Drive and support the roadmap for Opal agents across the broader Optimizely One suite — partnering with each product team to scope, position, and successfully launch new agents tied to CMS, Experimentation, Analytics, and more

Support integrated GTM programs for Opal — spanning product launches, thought leadership campaigns, partner ecosystem plays, customer stories, and multi-product solution motions

Partner closely with cross-functional stakeholders (Marketing, Sales, Product, Leadership) to support Opal's go-to-market priorities, launch strategy, and cross-suite positioning within the broader Optimizely One suite