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Monster Energy · 2 months ago

Senior Web & CRM Manager

Corona, CA

Full-time

Hybrid

Mid, Senior Level

$120K/yr - $160K/yr

5+ years exp

Monster Energy is a bold and unconventional company that values risk-taking and innovation. They are seeking a Senior Web & CRM Manager to oversee the integration of CRM and web strategies aimed at driving consumer engagement, retention, and conversion across international markets. The role involves leading CRM program development, optimizing consumer websites, and collaborating with various teams to ensure a data-driven consumer journey.

EnergyFood and BeverageFood Processing

Responsibilities

Lead development and optimization of CRM programs (email, SMS, mobile). Ensure global consistency and local relevance in communication cadence, creative, and performance. Drive A/B testing, segmentation, and personalization strategies

Partner with CDP Manager and Analytics to define data flows, segmentation logic, and integrations between CRM and web platforms. Monitor KPIs tied to acquisition, retention, and lifetime value

Oversee strategy and roadmap for consumer websites, ensuring sites reflect global brand priorities and deliver seamless, localized UX. Collaborate with IT and Creative to prioritize enhancements, analytics tagging, and testing

Develop global documentation, process standards, and reporting frameworks for CRM and web operations. Ensure compliance with privacy laws and alignment with global marketing tech stack

Coach and mentor CRM and CDP teams, fostering innovation and collaboration. Partner cross-functionally with Brand, Media, and Analytics teams to align data-driven marketing strategies. Partners with Regional Marketing, IT, and Analytics to align tool stack, segmentation, and content strategies, and establishes operational roadmaps that enhance performance, and personalization

Qualification

CRM strategyWeb strategyData analysisA/B testingTeam leadershipCoachingCollaborationCommunication

Required

Bachelor's Degree in the field of Business, Marketing, Communications, or related field of study

More than 5 years of experience in CRM and Web strategy

Between 3-5 years of experience in leadership role managing a team

Benefits

Competitive total compensation

Company

Monster Energy

Monster Energy is a beverage company.

Founded in 2002

Corona, California, USA

5001-10000 employees

http://www.monsterenergy.com/

Funding

Current Stage

Late Stage

Leadership Team

Dan McHugh

CMO

Recent News

PR Newswire

Monster Energy Athletes Claim Victories on Day 1 of X Games Aspen 2026

2026-01-24

Sports Business Journal

Cosm signs Monster Energy to venue sponsorship

2026-01-23

PR Newswire

Monster Energy, Official Energy Drink Partner of X Games Aspen 2026, Announces Team of Competing Athletes in World's Biggest Snow Action Sports Contest

2026-01-20

Company data provided by crunchbase