Gray Media · 1 month ago
PAID MEDIA SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)
United States
Full-time
Remote
Mid Level
$70K/yr - $95K/yr
3+ years expGray Media is a multimedia company that is the nation's largest owner of top-rated local television stations and digital assets. They are seeking a Paid Media Specialist to manage and optimize high-volume paid search campaigns across various platforms, requiring strong analytical skills and excellent communication to support cross-functional teams.
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Responsibilities
Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other native platforms
Work confidently within native ad interfaces and managed-service and SaaS platforms used for campaign automation, reporting, or optimization
Conduct keyword research, competitive analysis, and audience targeting to support campaign strategy
Manage multiple campaigns simultaneously in a high-volume environment while maintaining accuracy and performance standards
Analyze data to optimize bidding, targeting, and ad relevance
Run A/B tests and continuously improve quality scores and conversion performance
Communicate clearly and proactively with internal teams to ensure alignment, accuracy, and timely execution
Translate performance insights into actionable recommendations for account managers and strategists
Maintain excellent written and verbal communication to support a client-first, service-focused environment
Monitor campaign pacing, delivery, and KPIs daily
Prepare performance reports using platform dashboards, analytics tools, and SaaS reporting systems
Ensure tracking accuracy via tags, pixels, UTM parameters, and analytics integrations
Qualification
Required
3+ years of hands-on experience managing paid search campaigns
Proficiency with Google Ads, Microsoft Ads, Google Analytics, and keyword tools
Strong understanding of bidding strategies, tracking, attribution, and optimization tactics
Excellent analytical skills with the ability to interpret data and present insights clearly
Strong written and verbal communication skills
Ability to manage multiple projects, prioritize tasks, and meet deadlines
Preferred
Google Ads certifications
Experience working within an agency environment
Familiarity with paid social or programmatic (a plus, not required)
Familiarity with Google Tag Manager (a plus, not required)
Hands-on experience in managing monthly campaign budgets from $1k to $50k+
Benefits
Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring
Company
Gray Media
Gray Media is a broadcast company that owns and operates television stations in 31 markets across the country.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.4B2025-12-08Post Ipo Debt· $250M
2025-07-08Post Ipo Debt· $900M
2024-05-23Post Ipo Debt· $1.25B
Leadership Team
Alan Gould
Vice President of Investor Relations
James Finch
VP Of News Services
Recent News
GlobeNewswire
2026-01-07
2025-12-24
Houston Chronicle
2025-12-19
Company data provided by crunchbase