Seminole Brighton Bay Hotel & Casino · 3 months ago
MARKETING - SOCIAL MEDIA MANAGER
US-FL-Hollywood
Full-time
Onsite
Senior Level
5+ years expSeminole Hard Rock Hotel & Casino Hollywood is a flagship casino resort of Hard Rock International, seeking a Social Media Manager to lead their social media marketing efforts. The role involves developing and implementing social media strategies, engaging with the audience, and optimizing marketing campaigns across various platforms.
Gambling & Casinos
Responsibilities
Lead strategic efforts for the planning, development and implementation of social media strategies, editorial calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience
Responsible for maintenance, engagement and growth strategy of all social media platforms, including but not limited to Facebook, Twitter, Snapchat, YouTube, Instagram as well as, new/emerging platforms
Develop strategy and implement marketing campaigns across online OTA sites and other third party review sites to include: Trip Advisor, Yelp, Expedia, Hotels.com, Trivago, etc
On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights
Develop strategy for executing paid campaigns that drive click through, revenue, trial and visitation
Develop innovative and new ideas that move the property forward in terms of social media photography and video
Strategize, establish and grow relationships with key influencers in digital space, such as bloggers, high profile followed personalities, entertainers, etc
Lead community engagement and involvement efforts
Stay abreast of trends, technologies and advancements in social, mobile and online review sites
Oversee production and implementation of social campaigns
Develop Hard Rock blog strategy and ensure content is driving engagement and search optimization alongside the Digital Marketing Manager
Maintain monthly budget for all resort social support
Lead local music play-lists and other Vibe initiatives, adapted to time of day and clientele
Evaluate and adjust overall guest experiences based on interaction with guests, industry trends, corporate initiatives, etc. Enhance group business experience through customization
Partner with advertising team to ensure alignment between digital and traditional media
Work closely with Internet Marketing to integrate social media into online brand campaigns
Support Hard Rock International initiatives through social campaigns where appropriate
Serve as the liaison between Human Resources, Seminole Gaming Internet Marketing, Hard Rock International and other departments as it relates to mobile and social media efforts
Train leadership on mobile and social media techniques and share best practices to more effectively engage employees and management on mobile and social media sites
Support other key marketing efforts as needed
Qualification
Required
Bachelors' in hotel management, hospitality, marketing and business administration
A minimum of five (5) years of experience in a similar position or the equivalent combination of education and experience
At least 5 years direct marketing, advertising and brand marketing experience including implementation of digital, mobile and emerging campaigns
At least 2 years of social media/web 2.0 experience as an online marketer
Have demonstrated knowledge of mobile, emerging and social media, and application to advertising
Experience in leveraging social media platforms for an advertising campaign
Understand social media including Facebook, Twitter, Instagram, Snapchat, YouTube, blogs, etc
Ability to adapt to the style, tonality and vernacular of the current 'voice' of employee and consumer facing Facebook and other social mediums
Strong written skills. Attention to detail
Ability to effectively communicate in both written and verbal formats
Ability to assist in the planning, development, and implementation of projects/programs
Work well under pressure of deadlines
Have the ability to exercise a great deal of initiative, forward strategic thinking and independent judgment
Excellent customer service skills
Have interpersonal skills to deal effectively with all business contacts
Professional appearance and demeanor
Work varied shifts, including weekends and holidays
Able to effectively communicate in English, in both written and oral forms
Benefits
Medical, Dental, Vision & Life Insurances
401K
Paid time off
Annual Bonus Opportunity & much more!
Company
Seminole Brighton Bay Hotel & Casino
Seminole Brighton Casino is one of seven casinos owned and operated by the Seminole Tribe of Florida.
Okeechobee, FL, US
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase