Xperience Restaurant Group (XRG) · 1 month ago
Manager Marketing
Cypress, CA
Full-time
Onsite
Senior Level
$75K/yr - $85K/yr
5+ years expXperience Restaurant Group (XRG) is a company that values its employees and promotes a unique culture. The Marketing Manager will oversee the marketing strategy and day-to-day activities for several casual dining brands, focusing on brand messaging, customer acquisition, and collaboration with various functions within the company.
Food and BeverageFood ProcessingRestaurants
Responsibilities
Execute the marketing strategy for specific 6 casual dining brands in line with company objectives
Plan and communicate marketing plans and activities with operators, in conjunction with sales activities
Manage production of high quality and effective marketing materials that align correctly with the overall brand strategy
Create an enduring brand message that results in increased sales, brand loyalty and improving market share
Develop and execute promotions and every day activations, such as new programs, happy hour, brunch, limited time offers, new restaurant openings and holiday specials
Work closely with all functions of the company to ensure goals of the brand are met
Support PR efforts, social media and digital media tactics
Manage and improve customer acquisition and retention campaigns, measuring results
Prepare online and print marketing campaigns
Monitor and report on effectiveness of marketing communications
Work closely with vendor agencies and assist with content production, scheduling, and asset management
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
Analyze potential strategic partner relationships for company marketing
Analyze the brand and current strategy and highlighting areas of weaknesses or conflicting messages
Responsible for menu design, redesign and engineering of menus
Manage photoshoots and content creation for all brands, used in print, online and digital marketing campaigns
Manage and execute all franchisee requests as needed
Assists and/ or completes additional tasks as assigned
Qualification
Required
Minimum 5 years related experience marketing, advertising or public relations, preferably in hospitality/dining industry
Must have comprehensive knowledge of food and beverage and marketing management experience, guest relations and etiquette
Possess a gracious, friendly, and fun demeanor
Preferred
An intermediate to proficient understanding of Computer systems such as: Cloud systems, Microsoft Word, Excel & Outlook is preferred
Benefits
Competitive Pay and Partner Perks: Your hard work deserves recognition. Our generous bonus structure(s) through the Profit for Partners Program add an extra layer of reward to your hard work. We believe in rewarding excellence.
Comprehensive Benefits: Medical, Dental, Vision, and 401(k) match - because your well-being matters.
Company-Paid Life Insurance: We've got you covered.
Career Growth Opportunities: We thrive on promoting from within, fostering #XperienceRealGrowth for every team member.
Professional Development Reimbursement Program: Invest in your future with our tuition reimbursement program.
Employee Referral Program: Share the joy of being part of the XRG team with others.
Safety & Compliance Incentives: Your well-being is our priority. Benefit from our Safety and Compliance Incentive Program as we maintain a secure and compliant work environment.
Free Food: Enjoy monthly Meal Card allowances to use at any of our locations/brands.
Time Off: Recharge and rejuvenate with paid vacation time. Your well-deserved breaks are essential to your productivity and overall happiness.
Sick Time: Offered in eligible states (CA, CO, AZ, MA, MD, WA, NY, NV, IL), we've got you covered with paid sick leave.
Financial Well-Being: Exclusive Credit Union Benefits, including Checking/Savings, Loans, and Financial Education.
Partner Perks: Unlock discounted rates on theme parks, travel, apparel, sports tickets, and more!
Life Beyond Work: Embrace additional benefits such as pet insurance, legal services, and much more!
Company
Xperience Restaurant Group (XRG)
It was in 1954 that Mexican casual dining was introduced to SoCal with the opening of El Torito Restaurant.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2018-10-29Acquired
Leadership Team
Randy Sharpe
Chief Executive Officer
Ned Algeo
Chief Financial Officer
Recent News
2025-01-10
Las Vegas Review-Journal
2025-01-10
Orange County Business Journal
2024-12-06
Company data provided by crunchbase