Senior Performance & Growth Marketer jobs in United States
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Curai Health · 3 weeks ago

Senior Performance & Growth Marketer

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
money$175K/yr - $190K/yr
date5+ years exp

Curai Health builds AI health agents connected to a virtual primary care clinic, pioneering machine learning in healthcare. They are seeking a Senior Performance & Growth Marketer to develop systems for scaling consumer acquisition and optimizing marketing strategies.

Artificial Intelligence (AI)Health CareHealth DiagnosticsMachine LearningPrimary and Urgent Care

Responsibilities

Improve the efficiency of our DTC acquisition path—from ad click to first message—lowering CAC and increasing qualified interactions
Build consumer search strategies from the ground up: keyword-level intent analysis, volume patterns, competitive gaps
Turn insights into experiments—testing ad creative, landing page messaging, audience segments, and campaign structure
Drive down CAC and improve conversion rates by continuously optimizing targeting, bidding, and creative
Identify and test new channels: affiliates, creator partnerships, and emerging platforms
Partner with product and design to improve landing page performance and diagnose drop-offs in the acquisition funnel
Build simple reporting that highlights what’s working, what’s not, and what needs to be tried next

Qualification

DTC acquisition experiencePaid acquisitionMulti-channel acquisitionHealthcare experienceAnalytical skillsA/B testingAd writingLanding page designClear communication

Required

This role requires direct DTC acquisition experience. Candidates with B2B demand-gen or enterprise-only backgrounds will not be considered
5–7 years running paid acquisition for consumer products at a startup or high-growth company
Experience running paid acquisition for a DTC healthcare product or service
Experience operating within regulated healthcare environments
Proven ability to own and scale multi-channel acquisition with real impact
Experience with Google, Bing, Meta, and Reddit
Strong analytical foundation and fluency with (insert tools of choice)
Experience writing ads, shaping landing page copy, and designing rapid experiments
Ability to design, execute, and interpret A/B tests and experiments
Bias toward shipping—you improve campaigns weekly, not quarterly
Clear communication and ability to translate performance data into strategic narratives
Experience working in healthcare
Consumer marketing experience

Benefits

Unlimited PTO
Flexible working hours
Remote working options
Excellent medical, dental, vision, and flex spending plans
401k plan with employer matching

Company

Curai Health

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Curai Health is a virtual care company that uses artificial intelligence to provide chat-based primary care at a lower cost.
dateFounded in 2017
location
San Francisco, California, USA
people-size51-200 employees
web-link
https://curaihealth.com/

Funding

Current Stage
Growth Stage
Total Funding
$38.2M
Key Investors
Morningside
2020-12-16Series B· $27.5M
2018-05-30Series A· $10.7M

Leadership Team

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Jennifer Close
Chief Operating Officer
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Anitha Kannan
Founding Team | VP of AI
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Recent News

Mobihealthnews
Rula Health, Curai Health partner for mental health services
2025-05-08
PR Newswire
Rula Health and Curai Health Partner to Expand Access to Mental Health Care
2025-05-06
Google Patent
Ensemble machine learning systems and methods
2025-04-02
Company data provided by crunchbase