Apply on Employer Site

Nightfall AI · 4 weeks ago

Social Marketing Manager

Palo Alto

Full-time

Hybrid

Mid, Senior Level

2+ years exp

Nightfall is an AI-native platform focused on data loss prevention and insider risk management. They are seeking a Social Marketing Manager to enhance their social media presence and scale their video content strategy across various platforms such as LinkedIn and YouTube.

AnalyticsArtificial Intelligence (AI)Cloud Data ServicesData Center AutomationMachine LearningSaaS

Responsibilities

Drive social growth: Grow follower count, engagement, and web traffic across LinkedIn, YouTube, and other channels through consistent, high-quality content and community engagement

Build our video engine: Launch and scale video programs – podcasts, roundtables, customer stories, and product content – that resonate with security and IT audiences

Create and edit content yourself: Shoot, edit, and produce videos using AI-powered tools. Write scripts, social copy, and video descriptions that reflect Nightfall's expertise and brand voice

Optimize performance: Analyze metrics, identify what's working, and iterate rapidly to improve reach and conversion

Enable internal teams: Build playbooks and lightweight training so product, marketing, and engineering can amplify launches on social

Experiment: Test new formats, AI tools, and platforms to reach security professionals where they are

Qualification

Social media marketingVideo productionContent marketingAI tools proficiencyData-driven strategyCybersecurity curiositySelf-starter

Required

2–6 years in social media marketing, video production, or content marketing – experience at B2B or security companies is a plus

Hands-on creator: You shoot and edit your own videos, not just manage vendors. Share your portfolio – we look forward to seeing content you've made yourself

AI-native workflow: You're already using AI tools to edit video, generate clips, write scripts, create thumbnails, and repurpose long-form into shorts

Proven growth track record: You've built and scaled social and video programs with measurable results

Strong writing: You can write technically informed, engaging content for security audiences

Data-driven: You track metrics obsessively and use insights to optimize strategy

Self-starter: You thrive in ambiguity, take ownership, and ship fast with minimal direction

Cybersecurity curiosity: Interest in data security, DLP, and AI – you're willing to become a product expert and translate technical concepts into compelling stories