BoF Careers · 1 month ago
Ralph Lauren Brand Merchandising Lead, World of Sport & RLX
New York, NY
Full-time
Onsite
Senior LevelRalph Lauren Corporation is a global leader in premium lifestyle products, and they are seeking a Brand Merchandising Lead for RLX and World of Sports. This role involves driving vision and strategy, collaborating across various teams, and analyzing market opportunities to enhance product offerings.
Marketing & Advertising
Responsibilities
Accountable for a deep knowledge of the consumer segments in both the World of Sports/RLX & all RL Brands
Be an expert in the active & sporting event marketplace - present quarterly competitive analysis driven through market research & connectivity with regional partners
Partner with Senior Brand Creative Director & Design team to ensure the vision is captured while connecting with strategies
Partner with buying, marketing, digital & BI to collaboratively create a clear consumer journey
Drive to Long Range Plan Targets and proactively contribute to LRDP process - identify growth opportunities in product offer; validated by analytics and regional market insights
Analyze business through investment and sales recaps with ability to create and present executive summaries
Lead all Go to Market activities & milestones leading up to - assortment mapping, marketing focuses, showroom prep, digital site mapping & store set up
Collaborate with marketing to support partnership sporting events driving adherence to partner contracts & RL initiatives
In partnership with product management team, monitor adherence to deadlines & cost targets ensuring on time deliveries & an accretive margin
In conjunction with regional buying & retail teams, provide framework & implementation of product training
Strengthen talent of the organization by leading peers, promoting successful partnerships, and managing effective and diverse teams
Qualification
Required
Ability to equally balance creative and commercial
Successful track record of consistently delivering profitable growth
Ability to quickly identify market value drivers; prioritize and act on opportunities to position the business for growth
A career demonstrating solid leadership skills and cross-functional influencing skills; a proven ability to develop and implement new strategies in competitive business situations
Ability to successfully motivate, negotiate and influence effectively across departments & divisions strong understanding of the product life cycle & business calendars
Strong communication and interpersonal skills
High emotional intelligence and relationship building skills
Highly collaborative with cross functional partners - design, product development, regional buying, marketing etc
Exceptional people management and leadership skills
Comprehensive understanding of Retail Math - business terminology, key retail metrics and calculations
Proficiency in Microsoft Excel/Word/PowerPoint, Adobe, Vibe IQ & GFE preferred
Preferred
Proficiency in Microsoft Excel/Word/PowerPoint, Adobe, Vibe IQ & GFE preferred
Company
BoF Careers
BoF Careers connects professionals in fashion, beauty and luxury to The Business of Fashion's global marketplace of over 2,000 opportunities.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase